Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.
Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.
With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals. But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.
For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store—and perhaps, increasing their basket.
Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Retailers turn to gamification to encourage loyalty, boost sales: Lego, Under Armour, and Hudson’s Bay Company are hoping to keep users engaged and their brands top-of-mind.
Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.
Monzo and Chip claim profitability, but UK conditions make their future outlook uncertain.
Banks know that Gen Z and Gen Alpha are the up-and-coming banking customers, and they’re offering numerous options to help teens and kids learn the ropes. We’re devoting this entire edition to an overview of the competitive landscape for FIs seeking to get these consumers while they’re young.
They’re using it to attract new customers and teach financial literacy. But it has side effects they need to know about.
The FCA has cautioned that trading apps’ gamification can lead to “gambling-like behaviors” in amateur investors.
Neobanks and kid- and teen-focused fintechs are developing apps to attract young users as part of a combined digital and physical approach.
On today's episode, we discuss what to make of the new and improved loyalty program from Bed Bath & Beyond, what to keep in mind when thinking about personalization, gamification, and additional membership perks, and what the best loyalty program out there is. "In Other News," we talk about Walgreens associates refusing to sell over-the-counter and prescription contraceptives and the potential impact of a new touchless self-checkout option. Tune in to the discussion with our analyst Patty Soltis.
As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.
With the $70 million raise, the insurtech will further gamify the industry, and a recent uptick in online searches for life insurance and a need for better employee benefits can increase growth.
Unlike Alibaba or JD.com, Pinduoduo relies on its users to leverage their social networks to drive conversions. The more friends and family a shopper can get to buy a product, the lower the price drops for everyone in the group.
This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.
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