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Gamification Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Gamification
Restaurant Digitization 2024

Restaurant Digitization 2024

Report
Apr 24, 2024

Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

Temu, TikTok, and China’s Ecommerce Players in Western Europe

Temu, TikTok, and China’s Ecommerce Players in Western Europe

Report
Apr 18, 2024

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

Loyalty programs offer access to first-party data, new ways to connect with Gen Z

Article
Mar 13, 2024

With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals. But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.

How TikTok, Temu, and Sephora are making online shopping fun

Article
Jan 09, 2024

For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store—and perhaps, increasing their basket.

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Article
Oct 24, 2023

Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.

Sephora’s loyalty SVP shares tips on creating a best-in-class loyalty program

Article
Oct 20, 2023

With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.

Lego, Hudson’s Bay Company, Under Armour invest in loyalty

Lego, Hudson’s Bay Company, Under Armour invest in loyalty

Article
Aug 25, 2023

Retailers turn to gamification to encourage loyalty, boost sales: Lego, Under Armour, and Hudson’s Bay Company are hoping to keep users engaged and their brands top-of-mind.

How Casper, Albertsons, and Nike gamify the customer journey

Article
Aug 21, 2023

Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.

Digital banking in the UK yields profits for Monzo and Chip—for now

Article
Jun 01, 2023

Monzo and Chip claim profitability, but UK conditions make their future outlook uncertain.

Your guide to what FIs are doing to attract new customers as young as six

Your guide to what FIs are doing to attract new customers as young as six

Article
Feb 16, 2023

Banks know that Gen Z and Gen Alpha are the up-and-coming banking customers, and they’re offering numerous options to help teens and kids learn the ropes. We’re devoting this entire edition to an overview of the competitive landscape for FIs seeking to get these consumers while they’re young.

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Banks can cash in on gamification for customers, if it’s done carefully

Banks can cash in on gamification for customers, if it’s done carefully

Article
Feb 08, 2023

They’re using it to attract new customers and teach financial literacy. But it has side effects they need to know about.

Game-like trading apps under scrutiny by UK watchdog for encouraging ‘gambling-like behaviors’

Article
Nov 23, 2022

The FCA has cautioned that trading apps’ gamification can lead to “gambling-like behaviors” in amateur investors.

Gen Alpha banking does a mashup of the digital and physical world

Article
Sep 28, 2022

Neobanks and kid- and teen-focused fintechs are developing apps to attract young users as part of a combined digital and physical approach.

The Daily: Bed, bath, and loyalty programs, touchless self-checkout, and the right to refuse

Audio
Jul 22, 2022

On today's episode, we discuss what to make of the new and improved loyalty program from Bed Bath & Beyond, what to keep in mind when thinking about personalization, gamification, and additional membership perks, and what the best loyalty program out there is. "In Other News," we talk about Walgreens associates refusing to sell over-the-counter and prescription contraceptives and the potential impact of a new touchless self-checkout option. Tune in to the discussion with our analyst Patty Soltis.

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Article
Jul 08, 2022

As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.

UK insurtech raises $70M to brighten up life insurance

Article
Jul 16, 2021

With the $70 million raise, the insurtech will further gamify the industry, and a recent uptick in online searches for life insurance and a need for better employee benefits can increase growth.

Pinduoduo Blazes Trail for New Kind of Social Ecommerce in China

Pinduoduo Blazes Trail for New Kind of Social Ecommerce in China

Article
Jan 24, 2019

Unlike Alibaba or JD.com, Pinduoduo relies on its users to leverage their social networks to drive conversions. The more friends and family a shopper can get to buy a product, the lower the price drops for everyone in the group.

Customer Growth Marketing

Customer Growth Marketing

Report
Oct 30, 2018

This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.

Powerful data and analysis on nearly every digital topic.

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