Forecast Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Forecast
Gen Z, millennials grow their social media presence through 2027
Article
Aug 14, 2023
By 2027, there will be a combined 135.5 million Gen Z and millennial social network users in the US, over half of total US social network users, according to our forecast.
US Buy Now, Pay Later Forecast 2023
Report
Aug 08, 2023
Buy now, pay later (BNPL) payment value will rise 14.8% annually from 2023 through 2027, as BNPL fintech leaders adapt to a maturing market by diversifying product offerings and harnessing demographic trends.
In-App Monetization, US
CollectionSnapshot
Jul 25, 2023
Mobile App Ad Spending, US
CollectionSnapshot
Jul 25, 2023
Mobile App Users, US
CollectionSnapshot
Jul 25, 2023
Back-to-school sales will return to a more normal, prepandemic growth rate this year
Article
Jul 14, 2023
We expect back-to-school sales to rise 2.9%: While that’s a far cry from rates over the past two years, it is markedly higher than in 2019.
Bank Chatbot Users, Canada
CollectionSnapshot
Jul 12, 2023
Bank Chatbot Users, UK
CollectionSnapshot
Jul 12, 2023
Bank Chatbot Users, US
CollectionSnapshot
Jul 12, 2023
Personal Financial Management Tool Users, Canada
CollectionSnapshot
Jul 12, 2023
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Learn howPersonal Financial Management Tool Users, UK
CollectionSnapshot
Jul 12, 2023
Personal Financial Management Tool Users, US
CollectionSnapshot
Jul 12, 2023
Robo-Advisor Account Holders, Canada
CollectionSnapshot
Jul 12, 2023
Robo-Advisor Account Holders, UK
CollectionSnapshot
Jul 12, 2023
Robo-Advisor Account Holders, US
CollectionSnapshot
Jul 12, 2023
Affirm, US
CollectionSnapshot
Jul 07, 2023
Afterpay, US
CollectionSnapshot
Jul 07, 2023
Buy Now, Pay Later, US
CollectionSnapshot
Jul 07, 2023
Klarna, US
CollectionSnapshot
Jul 07, 2023
Digital-Only Bank Account Holders, Canada
CollectionSnapshot
Jun 26, 2023
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