The trend: US consumers are prioritizing health and wellness more than they did in the past, according to KPMG’s Consumer Pulse Summer 2025 report. Our take: Wellness is a major trend, especially for younger generations who are exposed to health content on social media and are open to trying new products and services. To capitalize on this, brands offering nutrition, sleep, health apps, and fitness products should partner with credible wellness influencers to reach Gen Z and millennials. Brands that are not as well known for health and wellness but operate in tangential markets (e.g., food, beverage, and CPG) can also tap into the wellness boom by incorporating more protein-rich, natural, and plant-based products into their offerings

GLP-1 users improve their health habits: Patients on the meds exercise more and eat better. Health and wellness brands have an opportunity to build relationships with consumers who are seeking health-focused products and services.

Peloton owns half of all at-home fitness market sales, according to a February Earnest Analytics survey.

Key stat: 19% of US adults play team sports, up from 11% in 2020, according to CivicScience, signaling that people aren’t only watching sports, they’re participating as well.

There's no shortage of lessons for retailers, advertisers, and brands to learn from an eventful 2024, where many sectors of retail thrived even as economic anxiety affected consumer habits.

As retailers eye the end of the holiday shopping season, they must shift their strategies to cater to resolution-driven purchases in the new year.

On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

Lululemon sees untapped potential in China’s smaller cities: The athleisure brand sees considerable growth opportunities as demand for health- and wellness-related products surges.

On today's episode, we discuss Gen Zers and healthcare: what the beginning of their journey looks like, social media as an entry point, and what they want from their experience. "In Other News," we talk about Amazon expanding its Amazon Clinic telehealth services to include video visits and how connected fitness is getting on post-pandemic. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

Consumers continue to spend big on restaurants, gym memberships: Despite inflationary pressures, shoppers are willing to invest in affordable luxuries and wellness.

Snapchat aims for millennials but hits Gen Z (again): We think the social media platform’s new fitness-focused augmented reality feature will be more appealing to Gen Z than its target audience.

One year after the company’s name change, Meta’s business is in disarray. We explore the reasons for the downturn, our two-year outlook, and how companies that rely on Facebook, Instagram, and other Meta platforms should adjust their strategies.

Just 7% of US consumers who exercise expect to work out entirely at a gym or studio for the next year. By comparison, 42% plan to exercise only at home, while the rest anticipate using some combination of the two.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss which four companies are shaping the connected fitness space, why there's so much at stake in commanding a leadership position, and what the lifestyle brand flywheel is. Then for "Pop-Up Rankings," we rank the top three most interesting acquisition possibilities in connected fitness. Join our analysts Blake Droesch and Andrew Lipsman.

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

VR fitness will stick long after the pandemic: We detail how the tech will help make exercise more accessible and reduce preventable diseases.

Read the latest stories related to health and wellness from Insider Intelligence.

Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.

Despite Peloton's recent losses, the company still boasts the most popular piece of smart fitness equipment among US adults, with 32% owning Peloton devices.

When Blink Fitness had to temporarily close its doors at the height of the pandemic, the company quickly shifted its focus to where consumers were: online.