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EMarketer Podcast Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EMarketer Podcast
The Key Trends of 2022: Viral Commerce, Retail Media Goes Mainstream and more

The Key Trends of 2022: Viral Commerce, Retail Media Goes Mainstream and more

Audio
Jan 03, 2022

On today's episode, we discuss what our analysts think will be the key trends of 2022. Will Facebook's grip on digital advertising loosen? How much of a splash will viral commerce make? How much will the pendulum swing back towards physical retail? And more. We then talk about the most important social media challenge facing brands this year and whether Amazon's marketplace model is coming to a store near you. Tune in to the discussion with eMarketer analyst Jasmine Enberg and principal analyst at Insider Intelligence Andrew Lipsman.

The 8 Most Notable Conversations: What will the media world look like in 2030?

The 8 Most Notable Conversations: What will the media world look like in 2030?

Audio
Dec 30, 2021

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.

The 8 Most Notable Conversations: Creating a good retail site/app and your mid-funnel game

The 8 Most Notable Conversations: Creating a good retail site/app and your mid-funnel game

Audio
Dec 29, 2021

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what it takes to create a good retail site/app and why marketers need to work on their mid-funnel (mid-range) game.

The 8 Most Notable Conversations: The normalcy index and the attention recession

The 8 Most Notable Conversations: The normalcy index and the attention recession

Audio
Dec 28, 2021

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss the normalcy index and the likelihood of an attention recession.

The 8 Most Notable Conversations: Behind 'Behind the Numbers' and the 'Analysts' Choice Awards'

The 8 Most Notable Conversations: Behind 'Behind the Numbers' and the 'Analysts' Choice Awards'

Audio
Dec 27, 2021

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss how the "Behind the Numbers" podcast got started and hand out our very own "Analysts' Choice Awards."

The Weekly Listen: The '2021 holiday special quiz' and dinner party data

The Weekly Listen: The '2021 holiday special quiz' and dinner party data

Audio
Dec 23, 2021

On today's episode, we play the giant "2021 holiday special quiz" (that you can play along with us) and share some dinner party data. Tune in to the conversation with eMarketer principal analyst Paul Verna, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Reimagining Retail: Brand loyalty and the top 3 retailer battles for 2022

Reimagining Retail: Brand loyalty and the top 3 retailer battles for 2022

Audio
Dec 22, 2021

On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.

Around the World with … Predictions for 2022

Around the World with … Predictions for 2022

Audio
Dec 21, 2021

On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, senior analyst Matteo Ceurvels, and principal analysts at Insider Intelligence Karin von Abrams and Paul Briggs.

Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more

Very Specific 2022 Predictions: Amazon buys a sports media firm, goodbye Clubhouse, and more

Audio
Dec 20, 2021

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

The Weekly Listen: Will omicron change things, the threat of churn, and what folks click on

The Weekly Listen: Will omicron change things, the threat of churn, and what folks click on

Audio
Dec 17, 2021

On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information with brands, how to solve working from home annoyances, what it's like in the coldest place on Earth, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

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The triopoly this year and next, a TV show for social media, and YouTube TV adds channels

The triopoly this year and next, a TV show for social media, and YouTube TV adds channels

Audio
Dec 16, 2021

On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.

Brand Anatomy: How BeautyBio is positioning itself for growth amid a changing digital media landscape

Brand Anatomy: How BeautyBio is positioning itself for growth amid a changing digital media landscape

Audio
Dec 15, 2021

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.

The era of the chief customer officer, authentic diversity, and the data gold rush

The era of the chief customer officer, authentic diversity, and the data gold rush

Audio
Dec 14, 2021

On today's episode, we discuss why many companies are now scrambling to appoint a chief customer officer, what makes for a good one, and what might trip them up. We then talk about what it means to be authentically diverse and how recent (and potential) privacy moves have prompted companies to amass customer data. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.

Defining the metaverse, when advertisers should jump in, and rethinking time

Defining the metaverse, when advertisers should jump in, and rethinking time

Audio
Dec 13, 2021

On today's episode, we discuss the most useful definitions of the metaverse, when advertisers should think about jumping in, and how this new world could change our perception of time and space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

The Weekly Listen: Americans' attention, ultra-fast delivery, and the ideal amount of ads

The Weekly Listen: Americans' attention, ultra-fast delivery, and the ideal amount of ads

Audio
Dec 10, 2021

On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC?

The future of Amazon ads, Walmart preps for battle, and is the internet becoming QVC?

Audio
Dec 09, 2021

On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Reimagining Retail: Our retail analysts went holiday shopping. What did they learn?

Reimagining Retail: Our retail analysts went holiday shopping. What did they learn?

Audio
Dec 08, 2021

On the inaugural episode of this brand new Behind the Numbers show, Reimagining Retail, we sent our analysts out holiday shopping to see how things looked and felt to them. Co-hosts and principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss how the holiday shopping season is going so far, what their personal experiences were like, and what they found to be the good, the bad, and the surprising of in-store shopping this year.

The ad industry adapts to automation, hearing from brands, and price vs. convenience

The ad industry adapts to automation, hearing from brands, and price vs. convenience

Audio
Dec 07, 2021

On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over price. Tune in to the discussion with president of Basis Technologies Tyler Kelly and eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

How online shopping will evolve in 2022, Heinz's plantable labels, and A&W apparel

How online shopping will evolve in 2022, Heinz's plantable labels, and A&W apparel

Audio
Dec 06, 2021

On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and whether people will pay $700 for an A&W jacket. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

The Weekly Listen: Twitter after Jack, 'one great ad,' and has the internet broken brand loyalty?

The Weekly Listen: Twitter after Jack, 'one great ad,' and has the internet broken brand loyalty?

Audio
Dec 03, 2021

On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand loyalty, how to make virtual office holiday parties less awful, why we acknowledge daylight saving time, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

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