EBay Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for EBay
The Marketplace Opportunity

The Marketplace Opportunity

Report
Jul 24, 2024

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

Amex boasts winning Gen Z strategy and healthy delinquency rates

Article
Jul 19, 2024

The company is setting itself up for long-term growth, but the looming threat of the swipe fee battle remains

Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact

Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact

Report
Jul 02, 2024

Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

The US Online Marketplace Shopper

The US Online Marketplace Shopper

Report
Jun 27, 2024

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

eBay adds Venmo as a payment option after pulling the plug on Amex cards

Article
Jun 14, 2024

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey

Temu, Shein win more repeat shoppers as ad blitzes pay off

Temu, Shein win more repeat shoppers as ad blitzes pay off

Article
Jun 12, 2024

US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.

Consumers’ purchasing behaviors are increasingly dictated by price

Consumers’ purchasing behaviors are increasingly dictated by price

Article
May 09, 2024

Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.

eBay is the most popular site for secondhand luxury fashion and accessories

eBay is the most popular site for secondhand luxury fashion and accessories

Article
May 08, 2024

57% of US adults have used eBay to purchase secondhand luxury fashion and accessories online in the past year, according to March 2024 data from CivicScience.

What’s Whatnot? Meet the livestream platform that’s coming for TikTok Shop and eBay

Article
Apr 25, 2024

Prior to TikTok Shop’s launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What’s Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

Article
Apr 17, 2024

Nearly a third (32%) of US consumers decreased online spending in Q1 2024, according to Jungle Scout’s latest Consumer Trends Report. Here are five insights into how and where consumers shopped over the first quarter of 2024.

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US Resale 2024

US Resale 2024

Report
Apr 05, 2024

Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.

US Holiday 2023 Recap and 2024 Preview

US Holiday 2023 Recap and 2024 Preview

Report
Mar 22, 2024

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

What a TikTok ban would mean for ecommerce brands

Article
Mar 15, 2024

As a potential TikTok ban looms, brands are considering what a world without TikTok Shop would look like. I probably won’t look all that different, but there are a few places where TikTok’s absence will be felt more than others.

5 things retailers need to know about selling on Amazon, from marketing tactics to AI and competitors

Article
Feb 21, 2024

Here are some insights to maximize success on the platform, including how Amazon supports brand and performance goals, how sellers are leveraging AI, and the sweet spot for product volume and price.

Canada Retail Media 2024

Canada Retail Media 2024

Report
Jan 17, 2024

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Retail Trends to Watch in 2024

Retail Trends to Watch in 2024

Report
Dec 14, 2023

Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.

Shoppers spend nearly twice as long on Temu’s app than its competitors

Shoppers spend nearly twice as long on Temu’s app than its competitors

Article
Dec 12, 2023

The average Temu user spent 18 minutes per day on the company’s app: That’s nearly double the 10 minutes they spent on Amazon’s app.

Lessons from Walmart, Coca-Cola on what makes an engaging holiday ad

Article
Nov 22, 2023

’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the $1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.

US Retail Ecommerce Sales, by Company

CollectionSnapshot
Nov 01, 2023

eBay, US

CollectionSnapshot
Nov 01, 2023

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