With video ad completion rates topping 80% and new measurement partners onboard, Roblox is positioning itself as a premium ad platform for younger audiences.

Meta introduces new brand safety tools: Brands can now mute comments and block profiles on ads.

Attention metrics can be applied throughout the campaign life cycle to minimize waste and facilitate performance. Get up to speed on how attention works and what offerings are in-market.

Retail media networks deliver 183% higher engagement, but with tradeoffs: Viewability and strategic ad placement are key, says new DoubleVerify report.

Attention metrics are moving beyond consumer research into programmatic bidding strategies. But a lack of measurement standards is preventing mainstream adoption, even as AI-generated content threatens to upend engagement rates.

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

Measurement looks to be more valuable than ever during an ad downturn: Ad tech firms with new solutions stand to benefit from the industry slump, and revenues are growing.

Netflix brings on third-party ad measurement partners: The streamer is trying to ease concerns about its effectiveness and unusually high CPMs.

Learn how advertisers, publishers, and ad tech players operate in the programmatic marketplace that fuels over 90% of digital display ad spending.

Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.

US TV ad spending will decline from next year through 2026 except for a slight uptick in 2024. At the same time, connected TV ad spending will grow at double-digit annual rates, more than offsetting the losses on the traditional side.

US advertisers are dedicating more of their display budgets to digital video as social video and CTV advertising climb to new heights.

Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.

Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.

After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

With the coronavirus pandemic keeping most people worldwide at home, media consumption is up. But with an economic slowdown crashing markets and supply chains disrupted by the virus, many advertisers are pulling or pausing spend—meaning increases in media engagement aren’t translating into increased ad revenues.

Digital ad fraud is still a major problem in the programmatic ecosystem, with advertiser losses estimated in the billions of dollars annually. This report explores how advertisers, publishers and partners are protecting themselves.

With viewers, content and ad dollars continuing to flow to digital platforms, it is more important than ever to adopt best practices in video and TV advertising, and to coordinate them across the entire device spectrum.

Three in four leading publishers have implemented ads.txt, one of the most important recent developments in programmatic ad fraud mitigation.