Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

HBO Max was the most downloaded US mobile entertainment app in 2021, with 46.0 million downloads and a monster growth rate of 101%. Second-place Netflix saw downloads drop by 15% year over year to 38.0 million.

Four of the top US streaming services spent a record-smashing total of $11.15 billion on original content in 2021 as each platform vied to draw—and keep—subscribers. Netflix laid out $6.08 billion, more than the other three services combined. Amazon Prime Video grew its spending the fastest, by 105%, in a play for Netflix’s title as the leading subscription video streamer.

On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.

Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.

On today's episode, we discuss which brands are emerging as key players in the metaverse race, how Apple could make its mark, why Disney's intellectual property (IP) makes it a heavyweight in this space, how Nike is positioning itself, and more. We then talk about what to expect from cashierless technology in 2022 and how a new breed of remote workers has changed shopping. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.

Marvel’s ups and downs in 2021 signal change for the film industry: The superhero franchise returned to theaters this year, but trouble abroad and issues with streaming will force studios to rethink blockbuster release strategies.

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media.

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.

Gaming will make up the large majority of mobile app spending, report shows: Mobile game spending will increase 12.6% worldwide this year, but its overall share of in-app spending is on a slight decline.

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021.

In the US, Netflix is the top video streaming platform on connected TV devices, drawing 26% of all viewing time via devices like smart TVs and game consoles in June 2021.

Gaming is a key component of Netflix’s lofty franchise goals: On its own, gaming can help Netflix increase time spent. But it’s especially valuable in its push to build popular properties into full-fledged multimedia “universes.”

Disney's exclusive theatrical runs come back with "Shang-Chi": The Marvel movie will only come to Disney+ after 45 days—and while that's better than straight-to-streaming, it's still an adjustment for theaters used to 90-day runs.

On today's episode, we discuss how many subscribers HBO Max has, whether partnering with Snapchat can move the needle, and if some kind of HBO Max bundle could be attractive. We then talk about the authenticity of subscription fatigue, how successful Disney's current release strategy is, how to convince young folks to go back to the movies, and how open Netflix subscribers would be to an ad-supported plan. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Roku soars at the upfronts: Advertisers’ upfront spending commitments with the platform doubled from last year, as interest in CTV continues to rise.