Following double-digit growth in 2021, total transaction value on PayPal’s core platform will jump 22.3% this year to reach $1.144 trillion globally, surpassing the $1 trillion mark for the first time.

TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media.

The bloated number of streaming options scatters viewers across an array of services. That’s consequential for advertisers because fragmented audiences make ad campaign planning and measurement more onerous.

As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.

These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. Still, there are challenges ahead for the industry, including grappling with the thorny issue of measuring ad performance across fragmented media platforms and walled gardens.

Led by an unprecedented expansion in digital advertising, total worldwide ad spending will set a record for growth this year.

Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

The US is the undisputed front-runner within the global podcasting ecosystem, in terms of both content production and listener adoption.

For the first time, the eMarketer forecasting team at Insider Intelligence has produced a comprehensive set of international forecasts for podcast listeners.

Reddit's US ad revenues will increase 89.0% in 2021 to reach $305.1 million, up from $161.4 million in 2020, shattering our previous expectations of $247.9 million in 2021.

More than a third of US investors believe people will stop using cash sometime in the next five years, with 12% of those investors expecting this change to come within a year.

In 2021, digital payment card transactions—credit card, debit card, and prepaid card—will total $67.74 billion in Canada.

Spotify has the most users among digital audio platforms, followed by Pandora, Amazon Music, and Apple Music. Amazon will surpass Pandora in listeners next year.

US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.

The “metaverse” has become one of the hottest topics among marketers globally, especially after some major investments into the hardware and software segments by Apple, Facebook, and Microsoft. And in China, tech companies are already staking their claim in the trend.

The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won’t be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time.

eMarketer