Did you know that marketing was first given a seat at the table over 30 years ago? One would think that after three decades, the CMO role would be at a maturity stage. The position, however, continues to rapidly evolve.

More than 80% of US music industry revenues came from streaming in 2021. Physical formats, like CDs and vinyl records, accounted for 11%, while the rest of the revenues stemmed from digital downloads and synchronization deals with music licensees.

The issuer’s Q1 growth sets it up for a strong year as it leans into drivers like digital purchasing and health and wellness products.

Cash is on the decline everywhere, accounting for at most 44% of point-of-sale (POS) transaction value regionally and just 18% globally in 2021. Its share will drop to 10% worldwide by the end of 2025, with North America, Asia-Pacific, and Europe leading the charge away from physical money.

Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.

In 2021, more than three-quarters of the time that US adults spent listening to ad-supported audio went to AM/FM radio. Podcasts trailed way behind traditional radio, capturing just 11% of ad-supported listening, while Pandora, SiriusXM, and Spotify each accounted for less than 10%. AM/FM radio held a majority share across adult age groups and was the most listened-to ad-supported audio not only in the car (88%), but also in the home (72%) and workplace (68%).

Canada’s digital audio audience is growing faster than any other digital medium we track in the country, including digital video viewers and social media users. This year, digital audio will match terrestrial radio in listenership and exceed it in engagement, according to our forecasts.

At its core, a currency is an agreement between two or more parties on the value of a unit of inventory—in this case, an ad. For a transaction to occur, there must be a currency in place.

Read the latest stories related to health and wellness from Insider Intelligence.

Companies tempted to ride the blockchain wave may want to avoid dipping their toes into nonfungible tokens (NFTs) just yet. Among adults in Great Britain who’d heard of NFTs, 43% said they’d feel less favorable toward a company if it started offering them, and 32% said their opinion wouldn’t change either way. Only 3% would view a company more favorably if it offered the digital tokens.

In a study of select countries, adults favored in-store over online shopping everywhere except China. There, 54% would rather shop digitally and only 16% preferred physical stores, while the rest had no opinion.

TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.

Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.

Spotify overtook Apple Podcasts as the biggest US podcast platform in 2021, when the Swedish company drew 28.3 million monthly US podcast listeners, about 200,000 more than its rival did. Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.

The vast majority of US banks have no plans to offer some basic cryptocurrency-related services. For even the most widely adopted service—crypto investing or trading—only 1% currently offer it, and 78% have no plans to support it.

Chime was the most downloaded US mobile banking app in 2021, with 12.8 million downloads, up 16% from 2020. Other neobanks had a huge year as well: Current posted 67% growth in downloads, and Varo skyrocketed to 10th place with a 529% increase. That said, traditional banks took the rest of the top five positions.

Worldwide, digital health companies struck 990 investment deals collectively in 2021, up about a quarter from 2020. While this flurry of deal-making is notable, what’s astounding is the $44.0 billion these firms raised, double what they took in the previous year.

Based on our US Digital Grocery Features Benchmark 2022 report, which evaluates 10 digital grocers based on an analysis of 30 different features on their websites, membership and account features are the most important features to consumers.

As video ad spending continues to expand, its share of total programmatic ad dollars will grow.