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Digital wallets Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Digital wallets
In-Store Digital Payment and Checkout Trends

In-Store Digital Payment and Checkout Trends

Report
Sep 03, 2024

Digital technologies are reshaping customers' in-store payment experience. Here’s what payment providers must know about in-store payment digitization trends.​

Data Drop: 3 Charts on How Consumers Pay for Social Commerce Purchases

Data Drop: 3 Charts on How Consumers Pay for Social Commerce Purchases

Report
Jul 19, 2024

Social commerce is the fastest-growing US retail channel, and retailers will need to offer a seamless payment experience to maximize the opportunity. Understanding payment preferences will be key to ensuring conversion at checkout.

Digital wallets will transform into commerce enablers more quickly

Article
Jul 08, 2024

Feature innovation is transforming digital wallets into everyday commerce enablers.

Mobile payments will account for more than $1 trillion in US point-of-sale transactions in 2027

Article
Jun 27, 2024

Proximity mobile payment transaction value will increase by 21.4% this year and by double digits through the end of our forecast in 2028.

Influencer Marketing in the Payments Industry

Influencer Marketing in the Payments Industry

Report
Jun 03, 2024

Influencer marketing is becoming a need-to-have for payment brands’ marketing teams. While not without risks, it’s key to building awareness and creating relationships with young consumers.

Why payment brands should be targeting ‘zillennials’

Article
May 21, 2024

They rely more on mobile devices than older millennials but have more mature financial lives than younger Gen Zers, giving key insights into digital payment behaviors

Retail Ecommerce and Digital Buyer Trends in 2024: Brazil

Retail Ecommerce and Digital Buyer Trends in 2024: Brazil

Report
May 10, 2024

Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Consumers spend more with digital wallets

Consumers spend more with digital wallets

Article
Mar 18, 2024

We look at the demographic trends driving this and why retailers need to prioritize offering consumers’ preferred payment methods.

The Banking & Payments Show: AI in payments 2024

Audio
Feb 20, 2024

On this podcast episode, we explore the deployment of AI in payments in 2024. First, we discuss the most impactful use cases for AI in payments, such as fraud detection and prevention, false declines and purchase conversion, B2B payments, enhanced customer service, and digital wallets. In our "For Argument’s Sake" segment, we rank these use cases in order of impact and debate our decisions. Join the conversation with host Rob Rubin, our analyst David Morris, and Angela Murphy, PhD, client partner at Persistent Systems.

Feature innovation will transform digital wallets into everyday commerce enablers

Article
Feb 12, 2024

Digital wallets are fast becoming consumers’ preferred way to pay, both in and out of the store.

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Western Europe Trends to Watch in 2024

Western Europe Trends to Watch in 2024

Report
Dec 15, 2023

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

US Payments Digital Ad Spending 2023

US Payments Digital Ad Spending 2023

Report
Dec 05, 2023

The payments industry has used its marketing budgets to reap the rewards of a strong market for credit card acquisitions. But marketers will need to embrace doing more with less as credit conditions tighten and savings run dry.

China Ecommerce Explainer

China Ecommerce Explainer

Report
Nov 28, 2023

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

Top Trends to Watch in 2024

Top Trends to Watch in 2024

Report
Nov 28, 2023

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.

Mobile P2P providers in Canada need an updated strategy to boost muted adoption

Article
Oct 23, 2023

Just a third of adults in Canada will use mobile peer-to-peer (P2P) payments this year, and adoption will barely grow through 2027. Mobile banking apps and digital wallets must rethink their strategies to capture P2P users—making the most of a population that doesn’t yet have strong P2P brand loyalty.

What marketers need to know about mcommerce in 5 charts

What marketers need to know about mcommerce in 5 charts

Article
Aug 04, 2023

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

US Mobile P2P Payments Forecast 2023

US Mobile P2P Payments Forecast 2023

Report
Jun 06, 2023

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

PayPal could offload Xoom to refocus on higher-growth areas

Article
May 19, 2023

After a challenging Q1, PayPal looks to be shifting its strategy to focus on high-growth areas. Business areas like Xoom might not fit.

PayPal leans into Venmo for payments prowess

PayPal leans into Venmo for payments prowess

Article
Sep 08, 2022

Venmo is the dominant P2P payment app in the US, with 52.2% of all P2P mobile payment users in 2022.

Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Article
Oct 06, 2021

Singles’ Day, the online shopping festival invented by Chinese ecommerce giant Alibaba and held on November 11, is widely known in the West. Now, a series of similar “double-digit” shopping festivals from digital powerhouses Lazada and Shopee are driving ecommerce growth in Southeast Asia.

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