Digital wallets Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Digital wallets
Retail Ecommerce and Digital Buyer Trends in 2024: Peru

Retail Ecommerce and Digital Buyer Trends in 2024: Peru

Report
Nov 26, 2024

Peru is Latin America’s fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Retail Ecommerce and Digital Buyer Trends in 2024: Colombia

Retail Ecommerce and Digital Buyer Trends in 2024: Colombia

Report
Nov 25, 2024

Understanding the nuances of how and where Colombia’s 13.4 million digital buyers spend online is crucial for brands and retailers seeking a competitive edge in this emerging market.

Retail Ecommerce and Digital Buyer Trends in 2024: Chile​

Retail Ecommerce and Digital Buyer Trends in 2024: Chile​

Report
Nov 21, 2024

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile’s 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.​

Retail Ecommerce and Digital Buyer Trends in 2024: Argentina

Retail Ecommerce and Digital Buyer Trends in 2024: Argentina

Report
Nov 19, 2024

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

Retail Ecommerce and Digital Buyer Trends in 2024: Mexico​

Retail Ecommerce and Digital Buyer Trends in 2024: Mexico​

Report
Nov 15, 2024

Understanding the nuances of how and where Mexico’s 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.​

UK Gen Z Digital Behaviors 2024

UK Gen Z Digital Behaviors 2024

Report
Nov 08, 2024

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

Venmo adds scheduled payments to catch up to other P2P apps

Article
Oct 03, 2024

This feature will help Venmo catch up to other P2P apps and bring in more frequent users.

In-Store Digital Payment and Checkout Trends

In-Store Digital Payment and Checkout Trends

Report
Sep 03, 2024

Digital technologies are reshaping customers' in-store payment experience. Here’s what payment providers must know about in-store payment digitization trends.​

Data Drop: 3 Charts on How Consumers Pay for Social Commerce Purchases

Data Drop: 3 Charts on How Consumers Pay for Social Commerce Purchases

Report
Jul 19, 2024

Social commerce is the fastest-growing US retail channel, and retailers will need to offer a seamless payment experience to maximize the opportunity. Understanding payment preferences will be key to ensuring conversion at checkout.

Digital wallets will transform into commerce enablers more quickly

Article
Jul 08, 2024

Feature innovation is transforming digital wallets into everyday commerce enablers.

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Mobile payments will account for more than $1 trillion in US point-of-sale transactions in 2027

Article
Jun 27, 2024

Proximity mobile payment transaction value will increase by 21.4% this year and by double digits through the end of our forecast in 2028.

Influencer Marketing in the Payments Industry

Influencer Marketing in the Payments Industry

Report
Jun 03, 2024

Influencer marketing is becoming a need-to-have for payment brands’ marketing teams. While not without risks, it’s key to building awareness and creating relationships with young consumers.

Why payment brands should be targeting ‘zillennials’

Article
May 21, 2024

They rely more on mobile devices than older millennials but have more mature financial lives than younger Gen Zers, giving key insights into digital payment behaviors

Retail Ecommerce and Digital Buyer Trends in 2024: Brazil

Retail Ecommerce and Digital Buyer Trends in 2024: Brazil

Report
May 10, 2024

Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Consumers spend more with digital wallets

Consumers spend more with digital wallets

Article
Mar 18, 2024

We look at the demographic trends driving this and why retailers need to prioritize offering consumers’ preferred payment methods.

The Banking & Payments Show: AI in payments 2024

Audio
Feb 20, 2024

On this podcast episode, we explore the deployment of AI in payments in 2024. First, we discuss the most impactful use cases for AI in payments, such as fraud detection and prevention, false declines and purchase conversion, B2B payments, enhanced customer service, and digital wallets. In our "For Argument’s Sake" segment, we rank these use cases in order of impact and debate our decisions. Join the conversation with host Rob Rubin, our analyst David Morris, and Angela Murphy, PhD, client partner at Persistent Systems.

Feature innovation will transform digital wallets into everyday commerce enablers

Article
Feb 12, 2024

Digital wallets are fast becoming consumers’ preferred way to pay, both in and out of the store.

Western Europe Trends to Watch in 2024

Western Europe Trends to Watch in 2024

Report
Dec 15, 2023

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

US Payments Digital Ad Spending 2023

US Payments Digital Ad Spending 2023

Report
Dec 05, 2023

The payments industry has used its marketing budgets to reap the rewards of a strong market for credit card acquisitions. But marketers will need to embrace doing more with less as credit conditions tighten and savings run dry.

China Ecommerce Explainer

China Ecommerce Explainer

Report
Nov 28, 2023

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

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