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D2c Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for D2c
What’s the next phase of D2C retail?

What’s the next phase of D2C retail?

Article
Jan 31, 2023

The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.

Slowing sales growth drives retailers to cut their workforce

Article
Jan 27, 2023

We expect retail sales growth to slow to 2.9% this year: That pullback in spending is leading retailers to cut staff to protect their bottom lines.

New advertisers are helping CTV exceed expectations | Sponsored Content

New advertisers are helping CTV exceed expectations | Sponsored Content

Article
Jan 09, 2023

Connected TV (CTV)’s digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.

The 12 most impactful retail acquisitions of 2022

Article
Dec 29, 2022

Economic uncertainty caused investors to grow cautious: Even so, there were several significant acquisitions in 2022.

How D2C retail brands are evolving in 5 charts

How D2C retail brands are evolving in 5 charts

Article
Dec 19, 2022

As the costs of doing business increase, direct-to-consumer (D2C) brands are struggling to find and keep customers. Some brands are selling their products through Amazon to capitalize on its search power. Others are turning to brick-and-mortar stores to help out.

Retail Trends to Watch for 2023

Retail Trends to Watch for 2023

Report
Dec 08, 2022

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.

Digital-native D2C brands shift gears as their ecommerce growth stalls

Digital-native D2C brands shift gears as their ecommerce growth stalls

Article
Oct 07, 2022

Digitally native D2C brands’ ecommerce growth is decelerating: That’s forcing these retailers to adopt new strategies such as opening stores and selling wholesale.

Hims & Hers publishes sex survey—likely an attempt to keep sales coming

Article
Sep 29, 2022

At the end of the day, we think the value of Hims & Hers’ new sex report lies more in the titillating topic than the novelty of its findings.

The Great Realignment

The Great Realignment

Report
Sep 08, 2022

A new set of digital winners is emerging amid the market turmoil of 2022. Using our forecasts, we showcase how ecommerce, social media, fintech, and more are being transformed.

Allbirds, Carvana, and other digital natives struggle amid economic uncertainty

Allbirds, Carvana, and other digital natives struggle amid economic uncertainty

Article
Aug 10, 2022

Digitally native brands focus on physical expansion, but costs are mounting: Allbirds, Warby Parker, and Glossier are shedding workers and expanding retail partnerships to grow sales and stay afloat.

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Digital Fitness Brands 2022

Digital Fitness Brands 2022

Report
Aug 04, 2022

As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.

Q&A: Building a lifestyle brand with Parachute

Article
Jul 29, 2022

Ariel Kaye, founder and CEO at Parachute, spoke with Insider Intelligence about creating a lifestyle brand within the competitive home market category.

More than 1 in 5 US adults can’t afford prescription drugs

More than 1 in 5 US adults can’t afford prescription drugs

Article
Jul 05, 2022

Over the past year, 22% of US adults have had to forgo prescription medications due to the cost. About one-quarter needed to see a doctor but could not afford it.

TV Ad Spending 2022

TV Ad Spending 2022

Report
Jun 14, 2022

US TV ad spending will decline from next year through 2026 except for a slight uptick in 2024. At the same time, connected TV ad spending will grow at double-digit annual rates, more than offsetting the losses on the traditional side.

Sizing up the global D2C opportunity

Sizing up the global D2C opportunity

Article
Jun 10, 2022

This year, 64% of consumers worldwide—or as many as 1.70 billion digital buyers of the 2.65 billion we forecast—will regularly buy directly from a brand, up 15 percentage points from 2019.

US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

How D2C disruptors are faring—and how they stack up against established brands

How D2C disruptors are faring—and how they stack up against established brands

Article
May 24, 2022

Direct-to-consumer (D2C) ecommerce growth has slowed since 2020, but the leading digitally native brands remain popular. In December 2021, the Peloton website raked in 6.7 million visits worldwide, far more than the sites of Warby Parker, Casper, and other top digital natives in the D2C space.

VF and Deckers boost their D2C sales

VF and Deckers boost their D2C sales

Article
May 23, 2022

There’s strong demand for UGG, HOKA, and The North Face: And shoppers are increasingly buying those brands’ products directly, which is helping boost their margins.

US Subscription Ecommerce 2022

US Subscription Ecommerce 2022

Report
May 19, 2022

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure

Audio
May 18, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.

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