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Cyber monday Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cyber monday
A record-setting 196.7 million US consumers shopped over the Cyber Five

A record-setting 196.7 million US consumers shopped over the Cyber Five

Article
Nov 29, 2022

A record number of US consumers shopped over the Cyber Five: 196.7 million US consumers shopped over the five-day period, which is 7.1 million more than the previous high.

Record Cyber Monday sales reach $11.3 billion, driven by deep discounting

Record Cyber Monday sales reach $11.3 billion, driven by deep discounting

Article
Nov 29, 2022

Once again, Cyber Monday has taken the title of the biggest online shopping day of the year. Let’s break down why it may be a sign of a jolly holiday ahead.

Cyber Monday was the biggest online shopping day ever

Cyber Monday was the biggest online shopping day ever

Article
Nov 28, 2022

Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion—5.8% more than last year, per Adobe Analytics data.

Black Friday sales rise 12% YoY

Black Friday sales rise 12% YoY

Article
Nov 26, 2022

A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.

Amazon promotes payment offerings to capitalize on Cyber 5 sales

Amazon promotes payment offerings to capitalize on Cyber 5 sales

Article
Nov 23, 2022

The etailer is offering signup bonuses on its cards and other incentives to ensure payments volume stays within the company.

Best Buy, Dick’s Sporting Goods, and others position themselves for success

Best Buy, Dick’s Sporting Goods, and others position themselves for success

Article
Nov 23, 2022

Retailers' Q3 earnings show signs of optimism ahead of the holiday season: Foot Locker, Dick’s Sporting Goods, Best Buy, and American Eagle each beat expectations as shoppers continue to spend.

Everyone knows the term Cyber Monday, but have you ever wondered where it came from?

Everyone knows the term Cyber Monday, but have you ever wondered where it came from?

Article
Nov 23, 2022

In 2002, Comscore noticed a spike in online sales the Monday after Thanksgiving, a phenomenon we now know as Cyber Monday. Our analyst Andrew Lipsman and Dan Hess, formerly of Comscore and now at The NPD Group, share four facts about the retail holiday.

How will Cyber Five fare in the longest holiday season yet?

How will Cyber Five fare in the longest holiday season yet?

Article
Nov 22, 2022

The Cyber Five will not see much US sales growth from last year. Cyber Monday will be the biggest day of this promotional period with ecommerce sales growing 3.8% year over year to $11.84 billion.

Why Walmart has a case of the (Cyber) Mondays

Why Walmart has a case of the (Cyber) Mondays

Article
Nov 21, 2022

Walmart takes a shot across the bow at Amazon: The retailer’s latest holiday marketing campaign aims to go after Amazon’s dominance of online shopping holidays.

Reimagining Retail: The unknown history of Cyber Monday

Audio
Nov 15, 2022

On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, why there was so much misinformation about Cyber Monday in the early days, and what the day was originally called.

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These 4 disruptive forces will shape consumer spending this holiday season

These 4 disruptive forces will shape consumer spending this holiday season

Article
Oct 19, 2022

We predict consumer spending will remain strong this holiday season with 7.0% growth to $1.297 trillion, though much of the gain will be due to inflation. But competing crosscurrents driving consumer demand will also determine how the season performs. Here’s our take on which factors are most likely to dominate.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

Amazon steals share from Cyber Five

Article
Oct 11, 2022

The Cyber Five period used to be the kickoff to the holiday shopping season. But this year, Amazon’s October Prime Day event could take away from Black Friday and Cyber Monday deals, according to Adobe.

The future of shopping: Insights from the 2021 holiday season | Sponsored Content

Article
Mar 31, 2022

After a booming holiday shopping season in 2021, privacy-compliant consumer intelligence data offers a great deal of insight into what we can expect to see moving forward.

US Holiday 2021 Review and Holiday 2022 Preview

US Holiday 2021 Review and Holiday 2022 Preview

Report
Feb 23, 2022

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

7 takeaways from Black Friday and Cyber Monday 2021

Article
Dec 07, 2021

7 observations from Black Friday & Cyber Monday 2021: Buy Now Pay Later, SMS Marketing, BOPIS are highlights in an uneven holiday season.

Holiday shopping: 3 things to know

Article
Dec 01, 2021

See the latest holiday shopping stories from Insider Intelligence

Black Friday outpaces Cyber Monday for digital purchases

Black Friday outpaces Cyber Monday for digital purchases

Article
Nov 23, 2021

More US adults plan to make digital purchases on Black Friday than on Cyber Monday, at 38.6% and 35.5%, respectively.

US Holiday Predictions | Meet the Analyst Webinar | On-Demand

Video
Nov 02, 2021

How Cyber Five, Top Retailers, and Product Categories Will Perform

US Holiday Shopping 2021

US Holiday Shopping 2021

Report
Oct 18, 2021

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

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