A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.
On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.
The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.
The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.
Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.
Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.
The 2020 US holiday season posted better-than-expected retail sales growth, as huge ecommerce gains added to a surprisingly positive performance for brick-and-mortar retail. The early outlook for the 2021 holiday season is solid despite major economic uncertainty ahead.
The 2020 holiday season’s unprecedented ecommerce surge helped total US retail spending remain positive, setting the tone for healthy outlook for 2021 holiday season growth.
eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.
The 2020 US holiday season, set amid the backdrop of a pandemic-driven consumer economy, will see an unprecedented shift to ecommerce.
The 2019 holiday season posted modest retail sales growth amid a strong consumer economy but challenging calendar. With more economic risks ahead, the 2020 season may be even more challenged for growth.
Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.
2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.
A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.
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