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Cyber five Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cyber five
Black Friday sales rise 12% YoY

Black Friday sales rise 12% YoY

Article
Nov 26, 2022

A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.

The Weekly Listen: Is the age of social media ending, newsletter dollars, and do fewer ads equal better ROI?

Audio
Nov 17, 2022

On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

US Holiday 2021 Review and Holiday 2022 Preview

US Holiday 2021 Review and Holiday 2022 Preview

Report
Feb 23, 2022

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

Say goodbye to open brick-and-mortar stores on Thanksgiving

Say goodbye to open brick-and-mortar stores on Thanksgiving

Article
Nov 24, 2021

Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.

US Holiday Shopping 2021

US Holiday Shopping 2021

Report
Oct 18, 2021

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

How retailers can start planning for the 2021 holiday season

How retailers can start planning for the 2021 holiday season

Article
Feb 18, 2021

The 2020 US holiday season posted better-than-expected retail sales growth, as huge ecommerce gains added to a surprisingly positive performance for brick-and-mortar retail. The early outlook for the 2021 holiday season is solid despite major economic uncertainty ahead.

US Holiday 2020 Review and Holiday 2021 Preview

US Holiday 2020 Review and Holiday 2021 Preview

Report
Feb 17, 2021

The 2020 holiday season’s unprecedented ecommerce surge helped total US retail spending remain positive, setting the tone for healthy outlook for 2021 holiday season growth.

Around the World with ... Holiday Shopping: Thanksgiving Weekend, Singles' Day, and the Buen Fin

Around the World with ... Holiday Shopping: Thanksgiving Weekend, Singles' Day, and the Buen Fin

Audio
Nov 02, 2020

eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.

Holiday Shopping 2020

Holiday Shopping 2020

Report
Oct 22, 2020

The 2020 US holiday season, set amid the backdrop of a pandemic-driven consumer economy, will see an unprecedented shift to ecommerce.

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US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning

US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning

Report
Feb 13, 2020

The 2019 holiday season posted modest retail sales growth amid a strong consumer economy but challenging calendar. With more economic risks ahead, the 2020 season may be even more challenged for growth.

Holiday Shopping 2019

Holiday Shopping 2019

Report
Oct 28, 2019

Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.

US 2018 Holiday Season Review and 2019 Preview

US 2018 Holiday Season Review and 2019 Preview

Report
Feb 21, 2019

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

Holiday Shopping 2018

Holiday Shopping 2018

Report
Oct 08, 2018

A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.

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