Recently, both Walmart and Target have warned that consumers’ cautious spending habits may lead to a sluggish holiday season this year. Were they right to be worried? Here’s how the holiday shopping season is going so far.

There’s good reason to expect strong growth this holiday season: With consumer confidence ticking up, consumers are spending more money than ever before.

Shoppers spent a record $12.4 billion this Cyber Monday: The lure of heavy discounts convinced cost-conscious consumers to open their wallets.

Steep discounts drove record Black Friday online sales: Ecommerce sales surged on the day after Thanksgiving, while brick-and-mortar sales grew just 1.1% YoY.

Best Buy, TikTok take diverging approaches to live commerce: But getting viewers to tune in remains a serious challenge, regardless of whether retailers focus on education or entertainment.

With the ascent of Chinese ecommerce disruptors and the ongoing rivalry between Amazon and Walmart, the upcoming holiday season is expected to bring some big shifts. Some of those shifts include the lessening of Cyber Five’s importance and retailers losing focus on profitability, said our analysts Jeremy Goldman and Zak Stambor on a recent episode of the “Behind the Numbers” podcast.

his year, US holiday retail sales growth will align more closely with rates seen pre-pandemic, with ecommerce returning to double-digit growth at 11.3% YoY, according to our June forecast.

Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.

Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.

Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

Mobile’s share of ecommerce keeps growing: But ease of use and checkout speed remain barriers to sales, which could be a problem for Walmart’s Text to Shop feature.

US retail sales fell 0.6% in November: But spending on services like restaurants and travel continues to grow as shoppers prioritize experiences over physical goods.

Shoppers hold out for Super Saturday sales: A record 158 million consumers are expected to shop that day as Amazon, Target, and Walmart ramp up promotions.

On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.

Now that the dust has settled from this year’s record-breaking Cyber Five (the five days between Thanksgiving and Cyber Monday), it’s time to see how the industry’s advertising efforts shook out, according to new research from Tinuiti.

US households boosted spending in October as inflation eased: That’s a positive harbinger for the holiday season.

It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.

A record number of US consumers shopped over the Cyber Five: 196.7 million US consumers shopped over the five-day period, which is 7.1 million more than the previous high.

Good deals drove consumers to spend big on Cyber Monday: US retail ecommerce sales may hit a record $11.3 billion—5.8% more than last year, per Adobe Analytics data.