Audience customization is the top GenAI use case for marketers who produce multiple versions of video ads (42%), per a March Interactive Advertising Bureau (IAB) survey.

Generative AI is rapidly moving from novelty to necessity in advertising, collapsing production costs and timelines while expanding creative possibilities. National TV ads that once required six figures and weeks of work can now be made in days for a fraction of the budget, opening broadcast-quality campaigns to smaller advertisers. With nearly 90% of large video advertisers already adopting AI, use cases like personalization, ideation, and versioning are proliferating. Yet consumer skepticism remains strong—especially among older audiences—underscoring that human craft and cultural nuance still matter. The challenge ahead: merging automation’s efficiency with trust and authentic creativity at scale.

Privacy regulations are mounting. Signal loss is accelerating. Omnichannel advertising has become impossibly complex. These forces are driving marketers back to MMM for holistic, privacy-safe measurement.

Starbucks’ turnaround takes shape: While US comp sales fell for the fourth-straight quarter, CEO Brian Niccol is confident that investments in the store and worker experience will bear fruit.

Shopping should be easy, according to Ryan Fagan, vice president of digital at Lowe’s. “Our job is to guide them through their shopping trip as seamlessly as possible.” Fagan shared three ways Lowe’s is enhancing its ecommerce experience, from tailoring the digital experience to specific customer segments to surfacing other relevant products throughout the shopping journey.

The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.

Gen Z’s buying power is rapidly growing: Food and beverage companies looking to cater to the demo’s unique tastes can’t do so without incurring some risks, however.

Along with digital upgrades, banks must improve the customer experience with relevant products and services.

Information collected from customers’ online behavior provides endless opportunities to align with their financial needs.

The cohort experiences life through social media and mobile devices. Banks must adapt to win their dollars.

ChatGPT has fast become one of the biggest buzzwords in payments. We delve into the future of generative AI, cut through the noise, and provide actionable steps for payment services providers to prepare for its rise.

By putting conversion at the front of a marketing strategy, brands can scale quickly and sustainably. Learn how to leverage the opportunity marketers have today by modernizing the sales funnel.

Bank of America is giving consumers the capability to seamlessly switch between its AI-powered chatbot and a human agent.

The app will give banks a holistic view of their customers through data aggregation to offer personalized customer experiences.

The cloud-based platform will offer personalization, modernization, and speed—but it will face big competition.

Even though customers are digital-first, they still want some human interaction and more personalized help.

Though FIs should keep these at the top of mind when creating digital strategies, they should proceed with caution.

Their customers are opting out of generic communications. CMOs play a critical role in customer re-engagement.