Customization Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Customization
By ‘personalization,’ customers mean quick, relevant, situational financial advice
Article
Jul 20, 2022
A new report shows they favor online and mobile messaging, but want a human for complex topics.
How customer-centricity solves the customer experience gap | Sponsored Content
Article
May 16, 2022
Adopting a customer-centric mindset is key to standing out in today’s marketing climate. And yet, delivering exceptional customer experiences is a key challenge for 35% of marketers.
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
Report
Jun 11, 2019
Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.
Powerful data and analysis on nearly every digital topic.
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