Customer service Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Customer service

The Daily: Can audiobooks give Spotify a second wind, can AI hinder customer service, and banning ads for minors

Audio
Nov 07, 2023

On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.

Canada’s midsize banks outshine the Big Five in customer service

Canada’s midsize banks outshine the Big Five in customer service

Article
Oct 25, 2023

Large Canadian banks saw a decline in customer satisfaction from 2022, with midsize banks performing better in a few key areas.

Lessons from Chewy, Target, and Alo Yoga on resonating with customers in 2024

Article
Oct 16, 2023

The new year is just around the corner, and it’s a great time for retailers to take stock of what worked and what didn’t in 2023 and stay informed on what consumers will expect in 2024.

The Weekly Listen: What to make of the writers strike deal, the synthetic social network, and wearable AI tech

Audio
Oct 06, 2023

On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.

Why experiences and discoverability drive customers to stores

Article
Oct 05, 2023

Despite the rise of ecommerce, nearly 85% of US retail sales still occur in-store, according to our forecast. To attract customers to physical stores, brands must continually innovate to offer memorable experiences.

Marketing uses for generative AI that will outlive the hype

Marketing uses for generative AI that will outlive the hype

Article
Jul 28, 2023

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?

Vast majority of US ad agency jobs are safe from generative AI

Vast majority of US ad agency jobs are safe from generative AI

Article
Jul 12, 2023

Less than 1% of US ad agency jobs will be lost to automation and generative AI technology this year, according to Forrester. Though that number will grow over the coming years, it will only total 7.5% by 2030.

Key digital banking strategies that will keep customers engaged and can turn expenses into revenues

Article
Jun 30, 2023

Banks that view spending on digital capabilities as an opportunity rather than a cost can drive profitability through customer satisfaction.

Banks can personalize the customer experience with a social take on social media

Banks can personalize the customer experience with a social take on social media

Article
Jun 20, 2023

Banks can super-charge the customer experience through open communication via social media channels.

Banks losing out on new customers must bring innovation to the customer experience

Banks losing out on new customers must bring innovation to the customer experience

Article
Jun 13, 2023

Along with digital upgrades, banks must improve the customer experience with relevant products and services.

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How and where CPG customers start their shopping journey

Article
May 30, 2023

Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.

What banks can do to retain or bring on startup founders as clients after the SVB debacle

What banks can do to retain or bring on startup founders as clients after the SVB debacle

Article
Apr 06, 2023

The SVB collapse has made them reconsider where they do their banking. We discuss what banks can do to stand out.

Canada Mobile Banking Emerging Features Benchmark 2023 Part 1

Canada Mobile Banking Emerging Features Benchmark 2023 Part 1

Report
Apr 04, 2023

This third annual study ranks the seven largest Canadian banks (by domestic asset size) based on their support for 42 emerging mobile banking features, weighted by consumer demand for each feature.

Canada Mobile Banking Emerging Features Benchmark 2023 Part 2

Canada Mobile Banking Emerging Features Benchmark 2023 Part 2

Report
Apr 04, 2023

We break down consumer demand for emerging mobile banking features and bank performance by category to identify the most important tools Canadian banks should prioritize.

3 uses for ChatGPT in retail

Article
Mar 30, 2023

ChatGPT will transform formulaic tasks like product descriptions and inventory management. As OpenAI makes more integrations available, adoption will become increasingly common. Here’s how major retailers are already using ChatGPT.

ChatGPT and Generative AI for Social Media Marketing

ChatGPT and Generative AI for Social Media Marketing

Report
Mar 20, 2023

Generative AI speeds and streamlines the process of creating content for brands’ social media accounts. But beware of taking steps that damage consumer trust.

ChatGPT and Generative AI in Financial Services

ChatGPT and Generative AI in Financial Services

Report
Mar 09, 2023

Generative AI has ample applications within financial services over a three-year horizon, with payments the most promising sector because of its breadth of potential use cases.

ChatGPT and Generative AI in Insurance

ChatGPT and Generative AI in Insurance

Report
Mar 07, 2023

ChatGPT and generative AI have taken the business world by storm. But how valid is the buzz around the technology? And how should insurance leaders act on the opportunity in 2023?

Retailers see promise in ChatGPT and generative AI

Retailers see promise in ChatGPT and generative AI

Article
Feb 16, 2023

Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.

UK-based fintech Evident creates the first AI Index to track banks’ progress in implementation

UK-based fintech Evident creates the first AI Index to track banks’ progress in implementation

Article
Feb 02, 2023

Just as the tech blows up in banking, UK startup Evident has created a non-biased index that scores banks on AI development and implementation.

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