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Customer satisfaction Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Customer satisfaction
Dynamic pricing is a potential minefield for retailers

Dynamic pricing is a potential minefield for retailers

Article
Jul 19, 2024

Dynamic pricing plans risk alienating price-sensitive consumers: The mere possibility of variable prices is triggering anxiety over inflation and hurting trust in retailers

Walmart, Ikea, Skechers invest in immersive experiences

Walmart, Ikea, Skechers invest in immersive experiences

Article
Jun 04, 2024

Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.

Return fraud is on the rise

Return fraud is on the rise

Article
Feb 09, 2024

Return fraud cost retailers $101 billion last year, per NRF estimates: That poses a challenge as merchants need to balance mitigation measures with customer satisfaction.

The goalposts keep moving even faster for AI integration in banking

The goalposts keep moving even faster for AI integration in banking

Article
Jan 05, 2024

Leading financial institutions have discovered new ways to harness the power of AI to supercharge their operations and customer service.

Customers don’t understand what factors into banks’ lending decisions—and they want more control

Customers don’t understand what factors into banks’ lending decisions—and they want more control

Article
Dec 01, 2023

Customers want more transparency in banks’ lending decision-making processes and more control over the data that factors into them.

Canada’s midsize banks outshine the Big Five in customer service

Canada’s midsize banks outshine the Big Five in customer service

Article
Oct 25, 2023

Large Canadian banks saw a decline in customer satisfaction from 2022, with midsize banks performing better in a few key areas.

Why banks should keep human elements in automated features

Why banks should keep human elements in automated features

Article
Jul 05, 2023

Though it generally makes managing finances easier, some customers need to maintain full control over their accounts.

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Key digital banking strategies that will keep customers engaged and can turn expenses into revenues

Article
Jun 30, 2023

Banks that view spending on digital capabilities as an opportunity rather than a cost can drive profitability through customer satisfaction.

Data Drop: Banking Crisis Likely to Cause a Decline in Consumer Confidence, but Trust in Banks Remains Steady for Now

Data Drop: Banking Crisis Likely to Cause a Decline in Consumer Confidence, but Trust in Banks Remains Steady for Now

Article
Mar 24, 2023

The recent shocks to the US financial system will undoubtedly create a ripple effect for consumers, with many zoning in on what these banking failures mean for their own bank accounts and whether the current state of banking is viable or trustworthy as it now stands.

Amazon layoffs could make its customer experience problem worse

Amazon layoffs could make its customer experience problem worse

Article
Nov 22, 2022

Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.

The Daily: Managing your own marketing ecosystem, inflation-altering behavior, and customer satisfaction falls

Audio
Aug 24, 2022

On today's episode, we discuss how best to manage and measure your own marketing ecosystem. "In Other News," we talk about how inflation is altering people's behavior and what to make of falling customer satisfaction in the US. Tune in to the discussion with David Lloyd, chief customer officer at Awin, and our analyst Patty Soltis.

Improved wealth management app satisfaction trails financial services peers’

Article
Dec 01, 2021

Despite app satisfaction growth, wealth managers trail banks’ and insurers’ satisfaction scores—but access to advisors and education could help them make up ground.

The Banking Digital Trust Report 2021

The Banking Digital Trust Report 2021

Report
May 20, 2021

Digital trust—the confidence that bank customers have in their providers’ digital channels—is a precious commodity for banks. As competitive and cybersecurity threats abound, trust will be their advantage to lose.

Customer Experience 2021

Customer Experience 2021

Report
Mar 23, 2021

For years, delivering strong customer experience (CX) has been critical to an organization’s success—yet it’s still difficult to deliver on. Here’s how marketers need to think about CX success in 2021.

Drive Better Business Outcomes with AI-Powered Discoverability | Sponsored Content

Article
Mar 24, 2020

AI-powered discovery solutions are a must in today’s business environment, allowing marketers to deliver more accurate and relevant results to the buyer, while also increasing business conversions, according to Rightpoint.

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