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Credit Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Credit

Could alternative credit reporting be a win for FI primacy?

Article
Jan 12, 2026

It’s not just for fintechs and credit bureaus.

Amazon’s fintech partnership expands embedded lending

Article
Dec 17, 2025

Amazon has partnered with the fintech Slope to offer AI-underwritten financing to Amazon sellers and reduce friction in the lending process. Eligible US Amazon merchants will be able to apply for and access loans through their seller accounts. Amazon could position itself as the go-to platform for higher-volume sellers as well as a more sophisticated alternative to financial institutions—and compete aggressively based on accuracy of underwriting and the time between applications and loan funding. It is the wise move for banks to move into embedded lending for ecommerce rather than try to sell loans to these merchants directly.

The weight of student loans is changing financial priorities

Article
Dec 05, 2025

The share of rental applicants who are more than 90 days delinquent on student loans increased from 15% in January 2025 to 32% in May, according to a just-released TransUnion report. Credit score data reflects these delinquencies, with lower-scoring consumers faring the worst. Consumers’ struggles with student loan repayments highlight a problem for financial institutions (FIs) on the hook for private-loan defaults. And as consumers delay expensive financial decisions like buying a house in favor of reducing student loan debt, demand for credit like mortgages and auto loans will suffer.

With Plaid-FICO partnership, credit scores will cover more ground

Article
Nov 20, 2025

FICO has partnered with Plaid to incorporate cash flow data from consumers’ checking, savings, and money-market accounts into its UltraFICO Score. The updated scoring model is designed to give lenders a more comprehensive view of a customer’s creditworthiness than legacy credit files indicate. Consumers who have credit products can access more, but those who don’t are less likely to be approved. Yet in a short time, scoring has evolved to better reflect consumers’ everyday financial behaviors and their willingness and ability to pay. This should get more credit products into more consumers’ hands.

Rejection rates for new credit access tick upward, per New York Fed Data

Article
Nov 18, 2025

US consumers’ rejection rates for new lines of credit hit a series high of 24.8%, up from 23.1% in June, while application rates remained stable (excluding credit card limit applications, which increased), per the Federal Reserve Bank of New York’s SCE Credit Access Survey. As issuers tighten the purse strings for working-class consumers, buy now, pay later (BNPL) have an opportunity to steal market share. Integrating their buy buttons at point-of-sale (POS) and marketing their BNPL debt cards can help reach these consumers where they shop.

Multiple signs of credit stress mean banks must have a plan to intervene

Article
Aug 26, 2025

The news: The average VantageScore credit score dropped one point since last month, meaning the average customer’s creditworthiness is declining. And there are other signs of credit stress that should be alarming to banks. Our take: With the average credit score dropping and delinquencies rising across all tiers—including among historically reliable superprime borrowers—financial institutions (FIs) are facing a higher-risk environment. This requires a proactive approach to risk management. FIs should tighten their underwriting standards—particularly for mortgages and auto loans, which are showing the largest increases in late payments. In addition, FIs must proactively engage with customers to help prevent delinquencies from turning into defaults. By using data to identify at-risk borrowers and reinforce customer loyalty, FIs can reach out with support and resources like loan modifications or personalized financial guidance.

Banks issue more credit cards but shrink spending limits

Article
Aug 19, 2025

As card demand contracts and consumers pay down debt, banks may be sidelining spend-ready customers before stagflation takes hold.

Capital One plans big post-acquisition product launches

Article
Jul 01, 2025

The news: Capital One, after acquiring Discover, plans to significantly expand its card businesses using Discover's network. This allows the bank to boost profitability and enhance offerings. CEO Richard Fairbank emphasized new services, including attractive rewards for debit cards and compelling credit card deals, funded by increased interchange revenues. Our take: Capital One's Discover acquisition maximizes its expanded infrastructure. Owning a payment network allows Capital One to capture more interchange revenue, reinvesting it into more competitive debit and credit card products. This approach will appeal to consumers facing financial uncertainty, promising better rates and rewards, strengthening Capital One's market position and ability to attract/retain customers.

The Consumer Debt Elephant in the Room | The Banking & Payments Show

Audio
May 13, 2025

In today’s episode, we talk about how much debt consumers have, which buckets it lives in, and the likelihood of a ‘debt jubilee’. Join the discussion with host and Head of Business Development Rob Rubin, Senior Analyst Grace Broadbent and Senior Director of Forecasting Oscar Orozco.

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CIBC’s dynamic rewards credit card will stand out in competitive field

Article
May 02, 2025

The personalized rewards offering will help the credit card stand out against other no-annual-fee credit cards

Visa and Mastercard report solid earnings despite macroeconomic concerns

Visa and Mastercard report solid earnings despite macroeconomic concerns

Article
May 01, 2025

So far, neither network has seen signs of a consumer spending slowdown despite plummeting consumer sentiment

Revolving credit data shows consumers are spending cautiously

Revolving credit data shows consumers are spending cautiously

Article
Apr 08, 2025

Consumers became more cautious with their spending, a trend that could worsen with Trump’s reciprocal tariffs

BNPL providers can help consumers struggling to cover emergency expenses

Article
Apr 01, 2025

Many may turn to BNPL to make these purchases, providing a growth opportunity for providers

Amex’s Member Week revival could be a hit among Gen Z cardholders

Amex’s Member Week revival could be a hit among Gen Z cardholders

Article
Mar 11, 2025

Exclusive events—even when cardholders have to pay to access them—have helped the brand make big gains with Gen Z and millennials.

Consumers' outlook dims, reliance on credit increases

Article
Mar 11, 2025

Delinquency fears hit the highest since 2020. We look at how issuers can tailor their offerings for a new era of uncertainty.

Credit unions and small banks can use BNPL to compete with big banks

Credit unions and small banks can use BNPL to compete with big banks

Article
Mar 07, 2025

Investing in card-linked installment offerings can help credit unions and community banks compete with larger issuers

How tariffs could slow down the credit card recovery

How tariffs could slow down the credit card recovery

Article
Mar 06, 2025

Higher prices could impede volume growth and raise credit card issuers’ delinquencies

How Amex’s tie-up with Marqeta can give its debit business a boost

How Amex’s tie-up with Marqeta can give its debit business a boost

Article
Feb 27, 2025

The tie-up also makes Marqeta a more attractive card partner for fintechs

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