Amazon is weaving shoppable video ads into its Rufus AI chatbot, creating a frictionless way for brands to capture shoppers' attention and drive conversions within search results

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

Amazon plots an upgrade to its search capabilities, with help from generative AI: The retailer is planning to incorporate an AI chatbot to help shoppers with queries, recommendations, and product comparisons.

On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to hybrid work affected women, the best methods for sticking to your New Year's resolutions, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, senior forecasting analyst Peter Vahle, vice president of research Jennifer Pearson, associate producer of podcasts Victoria Grace, and vice president at Insider Intelligence Marissa Coslov.

On today's episode, we discuss which “digital habits” are just myths, whether travel has reached pre-pandemic levels, whether conversational commerce can take online shopping by storm, social audio getting some new big partners, which platforms creators want to create for, what it would look like if companies were mini countries, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

The conversational UI market is seeing massive year-over-year adoption and usage rate increases. Companies believe virtual assistants can and will be able to solve problems across the customer experience, but they just aren’t there yet. Rightpoint shares three planning steps for success.

When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.