Retailers are seeing stronger engagement and higher conversion rates, even as most consumers have yet to embrace AI shopping.

Q2 results show how the biggest retailers are managing uncertainty and shifts in consumer spending

Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.

Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.

AI is reshaping search and shopping: Traffic is shifting to chatbots and AI tools, but monetization is still limited for most players.

Block can use the program to attract more sellers while rewarding Cash App users.

Advertisers can now extend campaigns into AI conversations, signaling a faster push to monetize AI shopping.

Michaels’ rapid rollout underscores how lower-cost AI tools are making conversational shopping a practical option for more retailers.

Details emerge on OpenAI’s hardware: An AI smart home device could add more conversational AI opportunities and deepen users’ ChatGPT relationships.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

Amazon turns Alexa ads into checkout lanes: Alexa+ Agentic Ads lets users buy inside AI conversations, collapsing the journey from promotion to purchase.

AI assistants open new purchase routes: Industry KPI data shows brands must optimize for discovery and conversions as AI ecommerce referral traffic rises.

In today’s podcast episode, we discuss the main reasons Apple might be about to take over the AI race, the challenges Siri is going to face, and whether Siri AI just “Sherlocked” the free version of ChatGPT. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

AI shopping assistants such as Amazon's Alexa for Shopping (formerly Rufus), Walmart's Sparky, ChatGPT, and Google Gemini are reshaping how consumers discover and evaluate products. Retailer-owned assistants are already lifting order values and conversion, while standalone AI platforms struggle to convert recommendations into purchases. This FAQ covers how AI shopping assistants work, what they mean for brand loyalty, and how brands earn a place in AI-generated recommendations.

In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Different playbooks emerge as companies look to monetize their chatbots without losing trust.

More shoppers are comfortable letting AI assistants filter brand communications and product recommendations.

Exclusive survey data reveals how the path to purchase for online food delivery from restaurants is evolving across Latin America, highlighting shifting consumer behavior, key players, and the trends shaping the regional market in 2026.

Q1 results show how the biggest retailers are managing uncertainty as the Iran war pressures consumer spending

The retailer’s new “Alexa for Shopping” assistant unites voice and chatbots to drive discovery and spending.