Branded Conversations can guide shoppers, though advertiser influence risks eroding trust.

Companies disagree on letting AI complete purchases, but visibility on AI platforms is becoming harder to ignore.

Commerce media’s inherited advantage is reaching its limits. The next phase depends on earning consumer attention and advertiser demand, even as conversational commerce reshapes the high-intent ad model that fueled its rise.

New tools reflect rising holiday demand for AI-assisted research, while purchases still flow to retailer sites.

Helping agents find more granular information could help get more consumers on board.

Its shopping assistant can guide high-intent purchases, but retailers must keep recommendations useful, not salesy.

We look at what payment providers need to do to win agentic commerce share.

SMS marketing is permission-based brand communication sent by text message, spanning promotional alerts, restock and shipping notifications, loyalty updates, and conversational two-way messaging. It sits alongside email as a core owned channel.

Q2 results show how the biggest retailers are managing uncertainty and shifts in consumer spending

Retailers are seeing stronger engagement and higher conversion rates, even as most consumers have yet to embrace AI shopping.

Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.

Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.

AI is reshaping search and shopping: Traffic is shifting to chatbots and AI tools, but monetization is still limited for most players.

Block can use the program to attract more sellers while rewarding Cash App users.

Advertisers can now extend campaigns into AI conversations, signaling a faster push to monetize AI shopping.

Michaels’ rapid rollout underscores how lower-cost AI tools are making conversational shopping a practical option for more retailers.

Details emerge on OpenAI’s hardware: An AI smart home device could add more conversational AI opportunities and deepen users’ ChatGPT relationships.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

Amazon turns Alexa ads into checkout lanes: Alexa+ Agentic Ads lets users buy inside AI conversations, collapsing the journey from promotion to purchase.