Consumers are increasingly turning to AI tools to guide their purchasing decisions, and AI platforms such as ChatGPT and Google Gemini will drive a greater share of ecommerce sales through 2029. For retailers and brands, AI is a potentially lucrative new discovery and commerce channel—but capturing its full value requires rethinking how they show up, measure performance, and compete for attention in an environment where traditional playbooks no longer apply.

This deck will:

• Size the AI commerce opportunity within the broader ecommerce landscape
• Explore how consumer behavior is shifting with the rise of AI shopping
• Outline actionable strategies to help brands and retailers capture the AI commerce opportunity