Newsletters are becoming creator power centers; onfluencers owning their audiences is reshaping how they monetize—and how brands leverage those audiences.

Discord is preparing for its IPO; its youthful, highly engaged communities signal rising advertiser interest in participatory platforms as alternatives to feed-driven social media.

Automation, new commerce models, and a fresh generation of consumers are transforming the rules of connection and creativity. Explore the 11 trends shaping the digital future.

Influencer marketing is no longer optional—it’s a performance-driven growth engine. As consumer trust and expectations reshape engagement, brands must adapt their strategies to sustain returns in a fast-moving yet maturing channel.

The news: Comscore, iSpot, and VideoAmp passed the Joint Industry Committee’s (JIC) midterm audit to maintain certification for the 2025-2026 broadcast season. Our take: The JIC’s certification and sports-heavy audit process could help iSpot, Comscore, and VideoAmp gain ground on Nielsen.

CTV ad spending has seen double-digit growth in recent years, but tariffs and economic uncertainty could lead to a flat 2025.

Advertisers battle economic difficulties as they head into upfront negotiations.

Nielsen is sunsetting its legacy panel-only measurement this year. What do advertisers need to know as they prepare to transact on big data-based metrics at scale?

Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.

CTV inventory has surged, but the linear TV ad market remains much larger.

Nielsen’s dominance begins to crack: A survey shows advertisers gaining confidence in the measurement firm’s biggest competitors.

Walmart is unlikely to put Vizio data behind closed doors: A renewed measurement deal with Comscore could assuage concerns about signal loss.

VideoAmp could gain an edge in Paramount, Nielsen fallout: Though Nielsen has weathered tough Upfront seasons, its latest dispute could deal a major blow.

Reddit, unlike most social media platforms, is growing: Facebook, Instagram, and even TikTok are seeing engagement drops, per Comscore data.

2025 Upfronts will see Nielsen and competitors square up: Nielsen is combining big data with panel measurement for all local currencies starting in January.

The Join Industry Committee’s big step forward: The certification of iSpot could accelerate adoption of non-Nielsen measurement currencies.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Catch up on the big events and trends shaping how advertisers measure linear and connected TV advertising.

As connected TV gradually eclipses linear, the measurement space continues to evolve. The market’s in for another year of transitioning from a single dominant currency to multiple currencies.

Among major streaming services, Netflix’s time spent share exceeds ad revenues the most, indicating it has the most room to expand.