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Competition Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Competition
Google’s defense strategy: 5 key arguments in DOJ antitrust case

Google’s defense strategy: 5 key arguments in DOJ antitrust case

Article
Sep 23, 2024

Google’s antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.

EU regulators pressure Apple to open iOS or face hefty fines

Article
Sep 19, 2024

With six months to comply or face a formal inquiry, Apple must open its walled garden, putting its privacy defenses at odds with regulatory pressure.

Exclusive: Marketers project sales growth to outpace ad spend in Q4 2024

Exclusive: Marketers project sales growth to outpace ad spend in Q4 2024

Article
Sep 12, 2024

Marketers project Q4 revenue gains: Sales to outpace ad spend growth, driven by focus on more efficient spending strategies.

OpenAI’s SearchGPT joins the battle for search engine supremacy

OpenAI’s SearchGPT joins the battle for search engine supremacy

Article
Jul 26, 2024

The prototype AI search engine could reshape search dynamics by offering a more conversational and customizable user experience.

Kroger’s Boost Bonus Days sale leans into value, growing its membership program

Article
Jul 10, 2024

Kroger leans into value: The grocer is hosting a big sale about a month before a crucial court hearing on its proposed merger with Albertsons.

FAQ on the EU’s Digital Services Act and Digital Markets Act

FAQ on the EU’s Digital Services Act and Digital Markets Act

Report
Apr 02, 2024

New EU legislation regulating digital services and platform providers will have ramifications for global companies that compete in the region. Compliance is already required; players now need to understand their obligations.

YouTube Shorts introduces gated content feature, as battle for creators intensifies

Article
Apr 02, 2024

YouTube boosts creator income with Members Only Shorts, challenging TikTok's paywall feature: The battle for creator allegiance and platform supremacy escalates.

Pets, membership perks, and smaller-format stores: Three predictions for how Walmart can continue to expand

Article
Mar 21, 2024

Walmart may be playing catch-up to Amazon when it comes to ecommerce and retail media, but recent moves like its $2.3 billion acquisition of VIZIO are giving the retailer momentum. But what are some other big moves that Walmart can make to grab more attention, loyalty, and customers?

Big Tech Antitrust 2024

Big Tech Antitrust 2024

Report
Mar 06, 2024

Big Tech has a big problem: The regulatory tide has turned against it. Digital advertising giants face several major lawsuits, and competition authorities are working to launch more before a possible change in leadership following US elections.

Antitrust Explainer

Antitrust Explainer

Report
Mar 05, 2024

Big Tech platforms face a rising tide of antitrust enforcement from regulators all over the world. Need a refresher on the basics of antitrust? Look no further.

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Google settles pending lawsuits to focus on wider antitrust battles

Article
Mar 05, 2024

Google spends over $1 billion to settle smaller lawsuits, freeing up bandwidth for coming government and regulatory action. Bigger trials are around the corner for Big Tech.

Financial institutions battle to mold the CFPB’s open banking plan to benefit themselves

Financial institutions battle to mold the CFPB’s open banking plan to benefit themselves

Article
Jan 10, 2024

Stakeholders submitted 11,000 comments during the CFPB’s open banking feedback period—revealing competing interests.

Etsy’s layoffs are the latest sign the online marketplace needs to broaden its reach

Etsy’s layoffs are the latest sign the online marketplace needs to broaden its reach

Article
Dec 14, 2023

Etsy’s sales have remained “essentially flat” for two years: The niche online marketplace’s inability to broaden its reach led it to lay off about 225 employees.

Gen Z will be opening up a lot of new bank accounts, but banks will have to win their business

Gen Z will be opening up a lot of new bank accounts, but banks will have to win their business

Article
Nov 16, 2023

Financial institutions will need to jump through some hoops to attract these young adults and build long-term relationships with them.

Consumer attention and ad spend are mismatched. Where does that leave advertisers?

Consumer attention and ad spend are mismatched. Where does that leave advertisers?

Article
Nov 06, 2023

Consumer attention is fragmented and getting shorter. At the same time, digital ad spend growth is slowing following a pandemic surge. That means marketers must be agile and strategic with their spending.

BNPL firms have to get creative to offer rewards that rival credit cards

BNPL firms have to get creative to offer rewards that rival credit cards

Article
Sep 18, 2023

The number of US BNPL users has doubled since 2021, even though firms can’t fund rewards as richly as issuers do. But they do have retail connections.

DraftKings doubles down on marketing amid rising competition in sports betting market

DraftKings doubles down on marketing amid rising competition in sports betting market

Article
Aug 16, 2023

DraftKings bets on star-studded marketing: Kevin Hart and Ryan Fitzpatrick star in a new ad campaign offering incentives to new users as competition heats up.

Snap's Q2 results are a tale of revenue loss, user growth, and compelling innovation

Article
Jul 26, 2023

Snap has weaker Q2 but makes progress: The company posts a smaller loss, demonstrates a 14% increase in DAUs, and sees strides in innovation.

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