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EMARKETER

Big Tech Antitrust 2024

Enforcement Will Reach a Fever Pitch This Election Year

Report by Evelyn Mitchell-Wolf  |  Mar 6, 2024
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Table of Contents
Executive Summary
Antitrust enforcement has kicked into high gear
Big Tech has amassed tremendous influence over the digital ad market
Regulators have become more critical of Big Tech
Big Tech antitrust will have another big year in 2024
The 2024 election will shape the next four years of antitrust enforcement
What do marketers need to do?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Big Tech has a big problem: The regulatory tide has turned against it. Digital advertising giants face several major lawsuits, and competition authorities are working to launch more before a possible change in leadership following US elections.
Topics
Technology
US
Table of Contents
Executive Summary
Antitrust enforcement has kicked into high gear
Big Tech has amassed tremendous influence over the digital ad market
Regulators have become more critical of Big Tech
Big Tech antitrust will have another big year in 2024
The 2024 election will shape the next four years of antitrust enforcement
What do marketers need to do?
Insider Intelligence Interviews
Sources
Media Gallery

For over a decade, Big Tech flourished with minimal intervention from antitrust regulators. Now, regulators are using every enforcement tool they have to revitalize competition in the markets where Big Tech plays—including digital advertising.

Key Question: How will antitrust legislation, regulation, and enforcement reshape the digital landscape in 2024 and beyond?

Alphabet and Meta Have Both Pursued Fewer Acquisitions in Recent Years
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Key Stat: In the 2020s, the average annual deal volumes of both Google-owner Alphabet and Meta have been fractions of their 2010s averages—about one-third and two-thirds, respectively—amid heightened regulatory scrutiny.

authors

Evelyn Mitchell-Wolf

Contributors

Tracy Tang
Senior Researcher
Max Willens
Senior Analyst
Yoram Wurmser
Principal Analyst
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