On today’s podcast episode, we discuss the second biggest digital ad player’s (Meta) vision for the future of ads, if it will lead to money saved or more commercials, and why the 30-second AI-made TV ad for Kalshi matters more than most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

Even premium TV brands like LG are now showing ads on screensavers, joining other video platforms in monetizing this idle screen real estate. But will these ads actually move the needle for advertisers?

Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.

Super Bowl ads pack stars and influencers: It’s a strategic blend aiming to charm Gen Z and boost brands beyond TV.

Super Bowl LVIII is less than two weeks away. Not every ad has been announced, but we’ve kept watch on the teasers. This year’s Super Bowl will be defined by a potential Taylor Swift appearance, possible Paramount+ complications, and some big swings from brands. Ahead of the Kansas City Chiefs and the San Francisco 49ers’ big night, here are five trends we’re watching.

Google put ads in its Search Generative Experience. YouTube has a new unskippable 30-second ad spot. HBO Max relaunched as Max. And The Kroger Co. is paving the way with in-store retail media. Here are what updates from these companies and more mean for advertisers.

“As TV takes on more elements of digital, institutional barriers around those centers of knowledge are being broken down, and TV and digital teams are being integrated,” said our analyst Evelyn Mitchell on our “Behind the Numbers: The Daily” podcast. But “institutional change takes time.”

On today's episode, we discuss what to make of Netflix's user declines and whether adding commercials can help them. "In Other News," we talk about why CNN+ has already shut down. Tune in to the discussion with our analysts Ross Benes and Daniel Konstantinovic.

Find out if there is such a thing as the perfect connected TV (CTV) commercial from Ali Haeri, vice president, marketing at MNTN, and Lucas Piazza, CMO at QuickFrame.

This is the leading complaint about ad-supported video

Should Netflix stay ad-free?

Want TV viewers to notice your ads? Try this.

TV ads are still playing to win

In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.