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EMARKETER

US Netflix subscribers have mixed feelings about an ad-supported tier

Article by Sara Lebow  |  Jul 23, 2021
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US Netflix subscribers have mixed feelings about an ad-supported tier
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Topics
TV
Consumer Behavior
Video-on-Demand (VOD)
United States

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A major appeal of Netflix is that it remains one of the rare ad-free streaming platforms. But some subscribers wouldn’t mind watching ads if it meant paying less: 46% of those in the US would put up with ads playing before their content if the service were $5 cheaper, and 39% would watch mid-roll commercials as well for the same discount.

What Would US Netflix Subscribers Do if Netflix Offered a Less Expensive Tier with Ads? (% of respondents, June 2021)
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