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What strategies will make US TV viewers pay attention to ads?

Article by Sara Lebow  |  Jul 9, 2021
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What strategies will make US TV viewers pay attention to ads?
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Topics
TV
Video-on-Demand (VOD)
Consumer Attitudes on Marketing
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Advertisers looking to boost their effectiveness on TV should consider a less-is-more approach. Among US TV viewers surveyed, 36% said they would more likely pay attention to ads if there were rewards for watching. The same percentage said they would if there was only one ad per break, and 34% said shorter ads would be more captivating.

What Would Make US TV Viewers More Likely to Pay Attention to Ads? (% of respondents, June 2021)
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