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Overtargeted video ads more frustrating than high ad load, US internet users say

Article by Sara Lebow  |  Aug 12, 2021
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Overtargeted video ads more frustrating than high ad load, US internet users say
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Topics
Digital Video
Video-on-Demand (VOD)
Adults
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In all but the oldest age group, US adult internet users said their greatest frustration with ad-supported video content is being served the same ad repeatedly. This means for nearly every generation of adult viewers, overtargeting is a greater source of annoyance than high ad load.

Issues that Frustrate US Internet Users Most About the Ad Experience of Ad-Supported Video Content, by Age, June 2021 (% of respondents in each group)
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