Chatbot Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Chatbot
Mastercard embraces agentic AI for payments

Mastercard embraces agentic AI for payments

Article
Apr 29, 2025

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

Canada Mobile Banking Emerging Features Benchmark 2025

Canada Mobile Banking Emerging Features Benchmark 2025

Report
Apr 24, 2025

Our fifth annual study ranks Canada’s top seven banks on mobile app innovation, based on an exclusive survey about what features consumers value most.

Walmart wins, grocery shopping thins, home-based breakfast, and other key stats from the week

Article
Mar 21, 2025

This week, Walmart wins the hearts of US grocery shoppers, secondhand retailers could see a tariff bump, and home is where the breakfast is.

Infopack: Customer Experience 2025

Infopack: Customer Experience 2025

Report
Feb 20, 2025

Consumers value convenience and speed, but brand trust and data security also rank high among customer service priorities.

Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content

Audio
Feb 07, 2025

On today’s podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel “ignored” by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analyst Evelyn Mitchell-Wolff. Listen everywhere and watch on YouTube and Spotify.

Data Drop: 4 Charts on Canada Digital Account Openings

Data Drop: 4 Charts on Canada Digital Account Openings

Report
Jan 21, 2025

Canada’s banking landscape is evolving, with digital account opening growth continuing to slow over the next four years. To capture what growth remains, banks must focus on delivering the most in-demand offerings.

GenAI will enable next-level personalization in 2025

Article
Jan 09, 2025

The technology will improve banks’ customer service and help them deliver more personalized interactions.

How the genAI boom changed payments this year

How the genAI boom changed payments this year

Article
Dec 19, 2024

Companies implemented the tech for hyperpersonalization, AI chatbots, fraud prevention, and other use cases

Chatbots are marketers’ most popular use case for AI

Chatbots are marketers’ most popular use case for AI

Article
Nov 05, 2024

38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.

Generative AI for Personalization in Consumer Payments

Generative AI for Personalization in Consumer Payments

Report
Oct 25, 2024

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

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The Daily: How AI chatbots could change our lives and a possible AI agent revolution

Audio
Oct 22, 2024

On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.

US Account Opening Feature Demand 2024

US Account Opening Feature Demand 2024

Report
Jul 31, 2024

Our third annual study reveals which account opening features US consumers value most, based on our exclusive survey.​

The Daily: What kind of impact Apple Intelligence will have, what this means for OpenAI, and get ready for the AI PC

Audio
Jun 24, 2024

On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.

Tips from Zola on AI use from chatbots to creative and more

Article
Jun 21, 2024

“I wish more brands would take more small swings to see what kinds of new experiences, products, interactions they can create [with generative AI],” said Jenny Nicholson, founder at creative AI agency Queen of Swords. The agency worked with wedding planning site Zola to develop its Split the Decisions chatbot last year.

The Daily: What a TikTok ban could do to social search and how AI-powered chatbots are changing how we look for things

Audio
Jun 13, 2024

On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

The Daily: How the way creators make money is changing, virtual influencers, and who Americans trust with AI

Audio
Jun 03, 2024

On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.

Canada Mobile Banking Emerging Features Benchmark 2024​

Canada Mobile Banking Emerging Features Benchmark 2024​

Report
Apr 25, 2024

Our fourth annual study reveals which of the seven largest Canadian banks lead in mobile app innovation, based on an exclusive survey around which features consumers value most.​

GenAI and the Consumer Purchase Journey

GenAI and the Consumer Purchase Journey

Report
Mar 22, 2024

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

The Weekly Listen: Amazon's new AI shopping assistant, targeted ads at the gym, and miniaturizing TV

Audio
Feb 09, 2024

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

The Weekly Listen: The (non-AI) standout tech at CES 2024, the largest TV audiences, and shopping with a chatbot

Audio
Jan 19, 2024

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

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