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Chatbot Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Chatbot

The Daily: How AI chatbots could change our lives and a possible AI agent revolution

Audio
Oct 22, 2024

On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.

US Account Opening Feature Demand 2024

US Account Opening Feature Demand 2024

Report
Jul 31, 2024

Our third annual study reveals which account opening features US consumers value most, based on our exclusive survey.​

The Daily: What kind of impact Apple Intelligence will have, what this means for OpenAI, and get ready for the AI PC

Audio
Jun 24, 2024

On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.

Tips from Zola on AI use from chatbots to creative and more

Article
Jun 21, 2024

“I wish more brands would take more small swings to see what kinds of new experiences, products, interactions they can create [with generative AI],” said Jenny Nicholson, founder at creative AI agency Queen of Swords. The agency worked with wedding planning site Zola to develop its Split the Decisions chatbot last year.

The Daily: What a TikTok ban could do to social search and how AI-powered chatbots are changing how we look for things

Audio
Jun 13, 2024

On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

The Daily: How the way creators make money is changing, virtual influencers, and who Americans trust with AI

Audio
Jun 03, 2024

On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.

Canada Mobile Banking Emerging Features Benchmark 2024​

Canada Mobile Banking Emerging Features Benchmark 2024​

Report
Apr 25, 2024

Our fourth annual study reveals which of the seven largest Canadian banks lead in mobile app innovation, based on an exclusive survey around which features consumers value most.​

GenAI and the Consumer Purchase Journey

GenAI and the Consumer Purchase Journey

Report
Mar 22, 2024

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

The Weekly Listen: Amazon's new AI shopping assistant, targeted ads at the gym, and miniaturizing TV

Audio
Feb 09, 2024

On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

The Weekly Listen: The (non-AI) standout tech at CES 2024, the largest TV audiences, and shopping with a chatbot

Audio
Jan 19, 2024

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

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GenAI is at the top of retailers’ to-do lists in 2024

GenAI is at the top of retailers’ to-do lists in 2024

Article
Jan 16, 2024

GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.

Nearly a third of B2B marketers are using AI for chatbots, coding, and design

Nearly a third of B2B marketers are using AI for chatbots, coding, and design

Article
Jan 02, 2024

31% of US B2B marketers are using AI for chatbots, coding, and design, according to an August 2023 survey from Sagefrog Marketing Group. Another 30% are using AI for content and presentations.

Product research is the leading use for AI chatbots in shopping

Product research is the leading use for AI chatbots in shopping

Article
Nov 30, 2023

59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.

Tech Trends to Watch in 2024

Tech Trends to Watch in 2024

Report
Nov 30, 2023

AI and advances in immersive media, connected cars, and sustainability tech made big splashes in 2023, but their impact may be even bigger in 2024.

The Weekly Listen: Shopping on Amazon is changing, ad-free TikTok and Instagram, and Toys-R-Us's comeback

Audio
Oct 12, 2023

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Paid search marketers are bullish on the future of chat-based search ads

Paid search marketers are bullish on the future of chat-based search ads

Article
Aug 10, 2023

Key stat: 61% of US paid search marketers think future chat-based search advertising will be very or extremely effective, according to NP Digital.

Vast majority of US ad agency jobs are safe from generative AI

Vast majority of US ad agency jobs are safe from generative AI

Article
Jul 12, 2023

Less than 1% of US ad agency jobs will be lost to automation and generative AI technology this year, according to Forrester. Though that number will grow over the coming years, it will only total 7.5% by 2030.

US Social Media and Messaging Usage

US Social Media and Messaging Usage

Report
Jul 06, 2023

This year, TikTok will ride the social video wave to become the third social platform with more than 100 million users in the US. But text-based platforms are also set for a revival thanks to Instagram Threads, Bluesky, and even Meta’s Messenger.

Why banks should keep human elements in automated features

Why banks should keep human elements in automated features

Article
Jul 05, 2023

Though it generally makes managing finances easier, some customers need to maintain full control over their accounts.

What’s trending and what’s not during H1 ’23 as FIs prioritize profitability, cost cutting, and meaningful customer acquisition

Article
Jun 15, 2023

Banks are focused on B2B opportunities and generative AI to drive revenue as they usher crypto out the door.

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