Online marketplaces are taking a bigger share of ecommerce, but rising shopper expectations, tighter margins, and weaker customer relationships are reshaping the opportunity for brands and retailers.

However, getting shoppers to check out is more challenging as deal-hunting becomes the norm.

Falling abandonment rates before the holidays reflect resilient consumer spending.

Removing delivery and service fees targets cart abandonment and larger orders.

AI shopping assistants are boosting discovery and personalization, but trust issues and fulfillment challenges could limit their impact on channel migration.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Digital wallets are solving this with passwordless checkout, which will likely become the industry norm

Shoppers want help: Too many choices online can overwhelm consumers and leave them frustrated by the effort required to make a purchase decision.

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations—including consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

The UK is a world leader in mobile commerce. How can brands and retailers succeed in a competitive market?

The average cart abandonment rate worldwide was 73.9% in the 12 months ending July 2024, according to data from Dynamic Yield.

How can brands and retailers succeed in the new era of mobile-first ecommerce?

Brands and retailers need to understand what customers expect from the ecommerce experience—and how to deliver on it. This infopack provides the most relevant information to help you navigate the opportunities in ecommerce.

Nearly half (48%) of US adults abandoned their online shopping cart at checkout because the extra costs (shipping, tax, fees) were too high, per a February 2024 survey from Baymard.

Mobile commerce growth increases the impact of a straightforward checkout process: Half of consumers surveyed consider how easy a merchant’s checkout process is when deciding where to shop.

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.

Mobile wallet integration makes checking out more convenient, while composable commerce gives brands the ability to customize and alter their tech stacks to fit their specific needs. Generative AI helps to enhance personalization and product recommendations, and one-click checkout buttons speed up the payment process.

Mcommerce sales growth will slow again this year as the market normalizes from the pandemic peak. But the channel is growing twice as fast as desktop as people do more online shopping on smartphones.

Social listening is considered by nearly 61% of US businesses to be part of their social media marketing strategy, according to a May 2022 report from Social Media Today and Meltwater. But many aren’t using the technique to its full potential. Here’s how marketers can avoid four common misconceptions.