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Industry KPIs: Discretionary categories led add-to-cart rates ahead of holidays

Article by Rachel Wolff  |  Feb 20, 2026
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Industry KPIs: Discretionary categories led add-to-cart rates ahead of holidays
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Ecommerce Sales
United States

The trend: Add-to-cart rates were stronger in select discretionary categories than for essentials and big-ticket items heading into the 2025 holiday season, according to Industry KPI data from SellMetric.

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