On today’s podcast episode, we discuss more ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. If a major US news organization like CNN or CNBC will soon get acquired by a billionaire, why Pepsi could split into separate snack and beverage businesses, and the road to full funnel, hyper relevant connected car ads. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Forecasting, Oscar Orozco, and Vice Presidents of Content, Suzy Davidkhanian and Paul Verna. Listen everywhere and watch on YouTube and Spotify.

President Donald Trump’s shifting stance on tariffs has created a volatile environment for both consumers and retailers. With some Chinese goods facing tariffs as high as 245% and a blanket 10% on most imports, the market is seeing rapid shifts in consumer behavior, supply chains, and strategic planning.

Auto brands will largely be absent from the Super Bowl: Once a stalwart of TV ad spending, carmakers are prioritizing cheaper ad channels.

There will be 180.9 million connected car drivers in the US by 2028, reaching over 70% of licensed drivers, according to a September 2024 EMARKETER forecast.

Auto spent big on TV ads in Q3: Football and The Olympics reversed quarter after quarter of spending slumps from a one-time legacy stalwart.

On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other—now it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.

On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.

Ram Trucks was the No. 1 automotive brand by estimated TV ad spend in August 2023, surpassing Subaru, Chevrolet, Kia, and Jeep, per iSpot.tv as cited by MediaPost.

On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.

According to TikTok, 44% of users are planning to buy or lease a car in the next six months. It’s with that in mind that the platform recently released its “Auto Dealers Playbook,” which aims to help marketers leverage the platform to engage the auto community and boost sales.

Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.

The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.

This inaugural study ranks eight leading premium travel credit cards offering 49 emerging features, weighted by demand from prospective customers.

The US auto industry's digital ad spending will rebound completely from 2020's pandemic-propelled losses, allowing for a full recovery in ad spending by the end of 2021.

A new generation of carmakers are racing to corner the electric vehicle market in China, and Nio is one major player that galvanizes customer loyalty with an ecosystem of social networking, ecommerce, and other services on its app.

The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.

The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.

The pandemic has hit lower-income households especially hard. But its effects are being felt across income brackets, and not always in predictable ways—for instance, upper-income consumers are making the biggest spending cuts.