The coronavirus has upended the US travel industry. Fears of infection, governmental measures restricting travel and access to public places, and the economic downturn will depress bookings, sales and ad spending in 2020 and beyond.

Not only is the number of connected consumers increasing, but they're also engaging with products across a variety of categories, from appliances and cars to security systems and wearables, according to InMobi research.

We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.

This is the third in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.