Capgemini Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Capgemini

FAQ on millennials: How brands can reach this generation in 2026

Article
Feb 06, 2026

For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.

Brand-building, loyalty, and purchasing power: How retailers are building their AI shopping assistants

Article
Nov 19, 2025

In earnings calls from retail leaders, one of the biggest shared signals is that AI shopping assistants are becoming the new front door of the customer journey. Whether the retailer is in grocery, fashion, or general merchandise, conversational search is now the organizing principle for discovery.

UK Gen Z Digital Behaviors 2024

UK Gen Z Digital Behaviors 2024

Report
Nov 08, 2024

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

B2B SEO and the Impact of AI on Organic Search

B2B SEO and the Impact of AI on Organic Search

Report
May 28, 2024

AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.

The Role of Today’s CMO

The Role of Today’s CMO

Report
May 03, 2024

The CMO's role is complex and challenging: While some have secured their C-suite spot, others face role elimination. This year, CMOs should focus on enhancing internal collaboration and communication for growth, strategically integrating AI, and innovating to maintain a competitive edge.

The Evolution of US Robo-Advisors

The Evolution of US Robo-Advisors

Report
Feb 16, 2022

Ranks of new customers are dwindling, jeopardizing US robo-advisors' ability to attract new wealth. This report details how robo-advisors can expand into new products and services to boost customer acquisition and revenues.

AI in Wealth Management

AI in Wealth Management

Report
Jan 12, 2022

Evolving client expectations for more personalized services threaten wealth managers’ ability to retain existing clients and snap up new ones. But incumbents can face these changes head on by tapping AI to hyper-personalize offerings across the customers journey.

What Grocery Retailers Can Learn from the Past Weeks

What Grocery Retailers Can Learn from the Past Weeks

Article
May 05, 2020

Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.

How’s that Digital Transformation Going?

How’s that Digital Transformation Going?

Report
Nov 02, 2018

Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.

Retail Marketers Discuss Data a Lot

Retail Marketers Discuss Data a Lot

Article
Sep 28, 2018

Marketing as a practice can span big-picture customer experience efforts, as well as email list minutiae, but certain topics get more thought than others. What is currently top of mind among retail marketing executives? Privacy and security, according to a June 2018 Nanigans survey of US CMOs.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or