Bytedance Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bytedance

Apple, China mend ties to overcome economic turmoil

Article
Mar 28, 2023

Apple leads businesses leaning on China: The brewing tech cold war notwithstanding, companies like Apple need to rely on established supply chains. Continued foreign partnerships are essential to China’s recovery.

Beijing likely to torpedo TikTok sale

Article
Mar 20, 2023

An ultimatum by the Biden administration gives ByteDance no recourse but to sell TikTok—which China’s government doesn’t seem likely to allow—or risk being banned.

Where will influencers go if TikTok gets banned in US?

Where will influencers go if TikTok gets banned in US?

Article
Mar 20, 2023

A TikTok ban would put influencer payment policies to the test: YouTube and Instagram are eyed as alternative platforms as the TikTok debate heats up.

The possibility of a US TikTok ban is reaching an inflection point

Article
Mar 02, 2023

TikTok offers a teen time limit as US ban talks boil over: Talk of serious action is heating up, and TikTok is waving olive branches to prevent the worst.

The Weekly Listen: Bad digital ads, TikTok's parent moves on VR, and people like the Grammys again

Audio
Feb 16, 2023

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

Four ways the worldwide social media landscape will change in 2023

Four ways the worldwide social media landscape will change in 2023

Article
Feb 10, 2023

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas

Worldwide Social Media Outlook 2023

Worldwide Social Media Outlook 2023

Report
Jan 31, 2023

The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.

The top 10 countries for TikTok penetration

The top 10 countries for TikTok penetration

Article
Jan 27, 2023

Nearly 50% of social network users in Thailand will be TikTok users, giving the country the highest TikTok penetration in the world, according to our forecast. The US will rank second, with 45.3% of its social users on TikTok. We expect penetration in the US will be as high as 49.1% by the end of 2026.

TikTok could open its algorithm to regulators, breaking a major dam for social media

TikTok could open its algorithm to regulators, breaking a major dam for social media

Article
Jan 18, 2023

TikTok’s recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.

Asia-Pacific Trends to Watch for 2023

Asia-Pacific Trends to Watch for 2023

Report
Jan 11, 2023

Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.

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Tech layoffs continue as the Fed signals more rate hikes

Tech layoffs continue as the Fed signals more rate hikes

Article
Jan 09, 2023

Tech’s economic pain isn’t letting up: Economic recovery eludes the tech industry as the Fed targets the overall strong job market’s role in driving inflation. Expect more corporate downsizing.

Worldwide Digital Ad Spending 2023

Worldwide Digital Ad Spending 2023

Report
Jan 09, 2023

A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived.

Will TikTok’s 2022 China controversies bleed into 2023?

Article
Dec 20, 2022

Will TikTok’s China ties stymie its progress in US? Legislative and regulatory suspicions and scrutiny pile up even as the app gains favor with marketers and users.

US Senate’s move to ban is the latest reprisal against TikTok

Article
Dec 19, 2022

US government intensifies stance against TikTok: A permanent ban from government devices could push the public sector to further remove TikTok from devices. But some fear the service is too big to fail.

TikTok reels from multiple US government bans and lawsuits

Article
Dec 09, 2022

Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?

Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Article
Nov 03, 2022

Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.

Why your brand needs to invest in TikTok in 5 charts

Why your brand needs to invest in TikTok in 5 charts

Article
Nov 03, 2022

Your brand should already be on TikTok. Here are five charts evidencing that point.

Amazon gets fresh ecommerce challengers right before the holiday season

Amazon gets fresh ecommerce challengers right before the holiday season

Article
Nov 01, 2022

Pinduoduo, ByteDance pose threat to Amazon: China-based companies are getting into international ecommerce for an expanded customer base. If the prices are right, they could give Amazon more Q4 worries.

TikTok plans US fulfillment centers

Article
Oct 12, 2022

TikTok intends to build its own product fulfillment centers in the US, as evidenced by new job postings on LinkedIn, first discovered by Axios.

Japan is the next battleground for competing VR metaverses

Japan is the next battleground for competing VR metaverses

Article
Sep 16, 2022

Meta faces new challenges: ByteDance and Sony are building their VR ecosystems. This could be the perfect time for Meta to double down on its productivity and collaboration-focused metaverse

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