Bytedance Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bytedance

Will TikTok’s 2022 China controversies bleed into 2023?

Article
Dec 20, 2022

Will TikTok’s China ties stymie its progress in US? Legislative and regulatory suspicions and scrutiny pile up even as the app gains favor with marketers and users.

US Senate’s move to ban is the latest reprisal against TikTok

Article
Dec 19, 2022

US government intensifies stance against TikTok: A permanent ban from government devices could push the public sector to further remove TikTok from devices. But some fear the service is too big to fail.

TikTok reels from multiple US government bans and lawsuits

Article
Dec 09, 2022

Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?

Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Article
Nov 03, 2022

Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.

Why your brand needs to invest in TikTok in 5 charts

Why your brand needs to invest in TikTok in 5 charts

Article
Nov 03, 2022

Your brand should already be on TikTok. Here are five charts evidencing that point.

Amazon gets fresh ecommerce challengers right before the holiday season

Amazon gets fresh ecommerce challengers right before the holiday season

Article
Nov 01, 2022

Pinduoduo, ByteDance pose threat to Amazon: China-based companies are getting into international ecommerce for an expanded customer base. If the prices are right, they could give Amazon more Q4 worries.

TikTok plans US fulfillment centers

Article
Oct 12, 2022

TikTok intends to build its own product fulfillment centers in the US, as evidenced by new job postings on LinkedIn, first discovered by Axios.

Japan is the next battleground for competing VR metaverses

Japan is the next battleground for competing VR metaverses

Article
Sep 16, 2022

Meta faces new challenges: ByteDance and Sony are building their VR ecosystems. This could be the perfect time for Meta to double down on its productivity and collaboration-focused metaverse

Facebook will stay atop the US social commerce ladder

Facebook will stay atop the US social commerce ladder

Article
Sep 08, 2022

Facebook is still the king of social commerce in the US. More than 60% of US social media users ages 14 and older will make a purchase via the platform this year, and about 40% will do so via its sister app Instagram. TikTok will grow the fastest in this regard, drawing nearly one-quarter of social buyers in that age group.

Canada TikTok Marketing 2022

Canada TikTok Marketing 2022

Report
Aug 19, 2022

TikTok’s rapid entry onto the social scene in Canada makes it a prime venue for marketers to increase investment. Brands of all stripes should test new ad formats, work with creators to engage audiences, and aim to trigger social commerce transactions from TikTok.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
TikTok is having trouble keeping up with its own growth

TikTok is having trouble keeping up with its own growth

Article
Aug 15, 2022

TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.

5 possible growth areas for TikTok

5 possible growth areas for TikTok

Article
Aug 04, 2022

What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.

Southeast Asia Ecommerce Forecast Update 2022

Southeast Asia Ecommerce Forecast Update 2022

Report
Jul 29, 2022

Growth of total retail sales in Southeast Asia is set to accelerate in 2022, bucking the global slowdown trend and roaring past its pre-pandemic rates. Singapore will shine exceptionally bright by leading the region in ecommerce growth.

In a first, TikTok will beat YouTube in user time spent

In a first, TikTok will beat YouTube in user time spent

Article
May 26, 2022

This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.

ByteDance expands the ranks of duopoly challengers

ByteDance expands the ranks of duopoly challengers

Article
May 19, 2022

ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

China Ad Spending 2022

China Ad Spending 2022

Report
May 18, 2022

China’s total media ad spending and digital ad spending will both grow at their lowest rates since we began tracking them in 2012, but the ad industry is nonetheless set for an eventful year in the world’s second-largest market.

Worldwide Ad Spending 2022

Worldwide Ad Spending 2022

Report
May 18, 2022

Nearly every country in the world will see slower growth in total ad spending and digital ad spending than it did last year, but the comparison is an unfair one because 2021 was abnormal. The outlook is mostly bright.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

TikTok and Douyin will account for more than 5% of global digital ad spend this year

TikTok and Douyin will account for more than 5% of global digital ad spend this year

Article
Apr 13, 2022

Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or