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Brazil Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Brazil

Uber debuts Journey Takeovers as premium storytelling canvas

Article
Jan 12, 2026

Uber is expanding premium storytelling through Journey Takeovers, which turn entire rides into narrative canvases—and delivering unusually long, high-quality attention.

Global consumers are actively avoiding US products over tariffs

Global consumers are actively avoiding US products over tariffs

Article
Nov 10, 2025

40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way, based on July data from Morning Consult.

Facebook faces user declines in several key markets

Article
May 28, 2025

Facebook is projected to lose users in several major markets: Meta may need to lean more heavily on its other platforms to sustain growth.

Reddit’s global playbook pays off with localized growth strategy

Article
May 05, 2025

Reddit’s global growth is now core to its business: Community-driven expansion and ad revenues abroad are transforming the platform’s trajectory.

Infopack: Brazil Commerce Landscape 2025

Infopack: Brazil Commerce Landscape 2025

Report
Mar 13, 2025

Brazil’s digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil’s commerce landscape in 2025.

Global Shopper Survey 2025​

Global Shopper Survey 2025​

Report
Feb 25, 2025

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Paysafe will get early mover advantages in Brazil’s online sports betting and gambling industry

Article
Jan 07, 2025

The license was approved just days after the country’s regulated market opened, making Paysafe a first mover

Worldwide OTT Video Viewers Forecast 2025

Worldwide OTT Video Viewers Forecast 2025

Report
Dec 09, 2024

OTT video is popular whether it’s free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

Brazil’s Pix gets contactless payment makeover

Brazil’s Pix gets contactless payment makeover

Article
Nov 07, 2024

The capability should help boost Pix’s in-store volume, serving as a roadmap for the US’s FedNow to boost retail adoption

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Key Participants in a Payment Transaction 2024

Key Participants in a Payment Transaction 2024

Report
Feb 23, 2024

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

Worldwide Digital Gamers Forecast 2023

Worldwide Digital Gamers Forecast 2023

Report
Nov 27, 2023

Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.

Latin America Marketing and Retail Media Trends Survey 2023

Latin America Marketing and Retail Media Trends Survey 2023

Report
Aug 11, 2023

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.

Internet and Mobile Users Update 2023

Internet and Mobile Users Update 2023

Report
Apr 25, 2023

Global usage habits are changing for internet, mobile, and tablet users. To reach consumers, marketers need to capitalize on regional patterns.

2023 worldwide digital ad spend forecast: China and Western Europe disappoint, Latin America and India still Rolling

2023 worldwide digital ad spend forecast: China and Western Europe disappoint, Latin America and India still Rolling

Article
Jan 11, 2023

Just five countries will produce double-digit growth rates for total media ad spending in 2023, and of these India will be the only large market to do so.

Global Podcast Listener Forecast 2022–2026

Global Podcast Listener Forecast 2022–2026

Report
Nov 08, 2022

Our latest forecast for 14 countries and three regions shows continuing worldwide growth for podcast listenership but at very different rates. And the sources of growth are shifting.

Nubank hunts cut-price startups as fintech valuations fall

Article
Jun 23, 2022

The neobank reportedly plans to buy Latin American fintechs at a discount due to the market downturn.

Mercado Libre will surpass $20 billion in ecommerce sales in 2020

Mercado Libre will surpass $20 billion in ecommerce sales in 2020

Article
Dec 20, 2020

Latin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.

Latin America will be the fastest-growing retail ecommerce market this year

Latin America will be the fastest-growing retail ecommerce market this year

Article
Dec 14, 2020

The pandemic has had a profound impact on Latin America’s retail industry. Mandated stay-at-home orders in several countries forced retailers to close physical stores, wreaking havoc on many companies’ bottom lines.

How Our Ad Spending Outlook Has Changed for the US, China and the Rest of the World

Article
Jul 28, 2020

The US will remain the largest market worldwide for total and digital advertising for the foreseeable future. China achieved rapid catch-up growth for a while, starting at one-quarter of the US spend in 2012 and rising to almost half by 2020.

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