Uber is expanding premium storytelling through Journey Takeovers, which turn entire rides into narrative canvases—and delivering unusually long, high-quality attention.
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way, based on July data from Morning Consult.
Facebook is projected to lose users in several major markets: Meta may need to lean more heavily on its other platforms to sustain growth.
Reddit’s global growth is now core to its business: Community-driven expansion and ad revenues abroad are transforming the platform’s trajectory.
Brazil’s digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil’s commerce landscape in 2025.
In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.
The license was approved just days after the country’s regulated market opened, making Paysafe a first mover
OTT video is popular whether it’s free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.
The capability should help boost Pix’s in-store volume, serving as a roadmap for the US’s FedNow to boost retail adoption
Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.
Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.
Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.
Global usage habits are changing for internet, mobile, and tablet users. To reach consumers, marketers need to capitalize on regional patterns.
Just five countries will produce double-digit growth rates for total media ad spending in 2023, and of these India will be the only large market to do so.
Our latest forecast for 14 countries and three regions shows continuing worldwide growth for podcast listenership but at very different rates. And the sources of growth are shifting.
The neobank reportedly plans to buy Latin American fintechs at a discount due to the market downturn.
Latin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.
The pandemic has had a profound impact on Latin America’s retail industry. Mandated stay-at-home orders in several countries forced retailers to close physical stores, wreaking havoc on many companies’ bottom lines.
The US will remain the largest market worldwide for total and digital advertising for the foreseeable future. China achieved rapid catch-up growth for a while, starting at one-quarter of the US spend in 2012 and rising to almost half by 2020.
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