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Brand safety Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Brand safety
Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Article
Jul 21, 2022

Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.

Reddit partners with DoubleVerify to address brand safety concerns

Reddit partners with DoubleVerify to address brand safety concerns

Article
Jun 23, 2022

Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.

Two mass shootings show cracks in social media content moderation

Two mass shootings show cracks in social media content moderation

Article
May 26, 2022

Social platforms struggle to contain violent footage, misinformation: Two recent mass murders have exposed longstanding cracks in harmful content policies.

Disney+ edits content in the interest of brand safety

Disney+ edits content in the interest of brand safety

Article
May 19, 2022

Content edits aren’t off limits for brand safety: Disney+ has removed several controversial scenes and lines from content as it ramps up its ad launch.

YouTube adds thousands of ad-supported TV shows for free

YouTube adds thousands of ad-supported TV shows for free

Article
Mar 24, 2022

YouTube’s free TV shows will boost its watch time and appease nervous advertisers: Ad-supported TV is an obvious move, but the platform lacks access to today’s biggest hits.

How marketers are dealing with the Russia-Ukraine conflict

How marketers are dealing with the Russia-Ukraine conflict

Audio
Mar 10, 2022

On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.

Reddit debuts AI-driven Discover tab to keep users scrolling

Article
Feb 25, 2022

Reddit gets its own AI content recommendation page: The new Discover tab will look a lot like Instagram’s Explore page, surfacing photos and videos from communities that users aren’t yet subscribed to.

Spotify deals with brand safety issues amid COVID-19 misinformation controversy

Spotify deals with brand safety issues amid COVID-19 misinformation controversy

Article
Feb 01, 2022

Spotify confronts brand safety issues amid Joe Rogan dispute controversy: The podcasting giant is adding content warnings as it stands by its popular, controversial host.

Platforms’ increasing focus on brand suitability lets advertisers claw back a bit of control

Article
Nov 22, 2021

Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.

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How the pandemic affected digital media quality in Europe—and how advertisers can mitigate brand risk

Article
Jul 26, 2021

We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.

YouTube ad data suggests around 40% of viewership now happens on TV screens

Article
Jun 24, 2021

The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.

The Evolution of Brand Safety: How we got here and what comes next | Sponsored Content

Video
Jun 03, 2021

Today's media environment poses many brand safety challenges and opportunities for marketers. Greg Garunov, executive vice president of business development and marketing strategy at Sightly, talks with eMarketer editorial director at Insider Intelligence Rimma Kats about the past, present, and future of brand safety.

How brand loyalty is disappearing and what to do about it | Sponsored Content

Article
Mar 22, 2021

Amid the pandemic and other societal forces, brand loyalty is quickly eroding. To revive fading sentiment, brand marketers need a framework to move with speed even in short windows of opportunity.

What we expect events in 2021 to look like, brand safety scores, and post-pandemic ads

What we expect events in 2021 to look like, brand safety scores, and post-pandemic ads

Audio
Mar 18, 2021

On today's episode, we discuss in-person events in 2021, how to put on an engaging hybrid conference, and how to consider making money from virtual events. We then talk about Twitch's "Brand Safety Score," new ads envisioning post-pandemic life, and TV makers leaving no ad spot unturned. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

Marketing in the Short-Video Landscape

Marketing in the Short-Video Landscape

Report
Mar 16, 2021

The short-video landscape is bigger than just TikTok. Marketers must develop a strategy to make the most of this form of marketing across multiple venues.

Marketers' brand safety concerns on social media, Facebook's political content, and Google possibly leaving Australia

Marketers' brand safety concerns on social media, Facebook's political content, and Google possibly leaving Australia

Audio
Feb 03, 2021

eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.

US Social Media Advertising in 2021

US Social Media Advertising in 2021

Report
Nov 24, 2020

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

Is Brand Safety Tech Blocking Your Brand From Safe Publishers? | Sponsored Content

Article
Oct 16, 2020

Rather than blindly relying on third-party brand safety mechanisms baked into programmatic exchanges, brands should look at other indicators for quality and develop direct relationships with publishers.

Instagram Is on Pace to Overtake Twitter as a News Source

Instagram Is on Pace to Overtake Twitter as a News Source

Article
Jul 06, 2020

A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.

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