Today's media environment poses many brand safety challenges and opportunities for marketers. Greg Garunov, executive vice president of business development and marketing strategy at Sightly, talks with eMarketer editorial director at Insider Intelligence Rimma Kats about the past, present, and future of brand safety.

Greg is a marketing industry leader with a passion and focus on ad tech application and partnership development that drive significant business outcomes. He has a unique background including multiple advertising disciplines across major advertising agencies and start-up experience touching all areas of high growth business. This set of experiences enables Greg to lead a wide range of strategic and technical topics across the marketing funnel.