The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.

US social network user growth has slowed to a crawl, and that means the social platforms will compete fiercely for users and engagement. Marketers should optimize their spending to take advantage of shifting consumer behaviors.

The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.

Buy now, pay later (BNPL) services are more popular among younger generations: 26% of US adults ages 34 and under regularly use these financing solutions, compared with just 8% of those 55 and older.

Internet users worldwide plan on shopping both in-store and online this season.

Among executives at US banks, less than half believe their institution has tools in place to effectively serve millennials.

This is the leading complaint about ad-supported video

Gen Z doesn’t trust brands with its data

Millennials and Gen Xers are gaming on mobile

How much wealthier are boomers than younger generations?

Are healthcare costs preventing US adults from retiring?

People ages 45 and older are leading in mobile gamer growth

Boomers would rather leave telehealth messages on read

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.

As Gen Z consumers enter the workforce and earn more disposable income, we expect this group to adopt new technology, including the most recent smart wearable devices.

Social distancing and stay-at-home measures have upended the shopping habits of US consumers across generations, including older cohorts.

While all generations have taken a financial hit from the COVID-19 pandemic, boomers are better positioned than younger cohorts to keep spending amid the recession. Marketers must make the most of boomers, which necessitates being up to date on their digital and consumer behavior.

Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. Some old habits may die hard in these groups, but the digital future has definitely been hastened.

Fewer people in the US are using rideshare services during the pandemic. According to July 2020 data from CivicScience, 71% of respondents ages 18 to 24 said they have stopped using rideshare services.

More than half of US adults ages 18 to 34 said they’re concerned about being able to pay their rent or mortgage in the next few months during the coronavirus pandemic, according to a recent survey from LeanIn.Org and SurveyMonkey. In contrast, fewer respondents (38%) ages 35 to 64 felt the same way, while 14% of those 65 and older agreed.