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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers

The Weekly Listen: Amazon's NFL Debut, TikTok the search engine, and buying with emojis

Audio
Sep 22, 2022

On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.

The Daily: Social commerce pivots, YouTube Shorts money hose, and can TikTok remain fun?

Audio
Sep 21, 2022

On today's episode, we discuss how social commerce is evolving, how many Americans buy things on social platforms, and the importance of native checkout. "In Other News," we talk about the significance of YouTube turning on the money hose for Shorts and how long TikTok can preserve its image as a fun app. Tune in to the discussion with our analyst Jasmine Enberg.

Reimagining Retail: How to elevate a luxury brand and how they're expanding their reach

Audio
Sep 20, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define luxury retail, how much luxury brands can raise their prices, and how they are elevating themselves. Then for "Pop-Up Rankings," we rank the top four examples of luxury brands that are expanding their reach. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

The Daily: Game-Changing Digital Health Deals, Extending Telehealth Measures, and a Bugs + Drugs Tool

Audio
Sep 19, 2022

On today's episode, we discuss why big tech is suddenly interested in digital health, whether the doctor's house call is making a comeback, and what the chess-like moves of CVS Health are all for. "In Other News," we talk about the significance of extending pandemic-era telehealth measures and what to make of a new 'Bugs + Drugs' tool. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

The Daily: 'The Great Realignment,' Reels vs. TikTok engagement, and AVOD to overtake TV ads?

Audio
Sep 16, 2022

On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna.

The Weekly Listen: Peloton goes D2Someone, Disney's membership program, and the least intrusive ads

Audio
Sep 15, 2022

On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.

The Daily: Did summer vacations revive travel, Apple accelerates digital ads, and Snapchat's plan

Audio
Sep 14, 2022

On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.

Reimagining Retail: How the employee experience informs customer experience and retail leadership examples

Audio
Sep 13, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how companies can improve the employee experience to better the customer experience and ways to collect feedback. Then for "Pop-Up Rankings," we rank the top examples of retail leadership that directly impacted our customer experience and the ones that could have been improved. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Patty Soltis.

The Banking & Payments Show: Can BNPL still compete with credit cards?

Audio
Sep 12, 2022

On our premiere episode, we discuss the future of buy now, pay later (BNPL) and if it can still compete with credit cards. In our “Story by Numbers” segment, we dig into some of the recent BNPL headlines and tell the BNPL story with data. In "Inside Baseball," we break down BNPL stakeholders and imagine them in baseball terms: which are in the majors, which are in the minors, and which are past their prime and now playing for their town league. Tune in to the discussion with host Rob Rubin and our vice president of content, financial services Dan Van Dyke.

The Daily: A new (OOH ad) normal, watching 4 channels at once, and Netflix gamers

Audio
Sep 12, 2022

On today's episode, we discuss the out-of-home (OOH) ad recovery, the influence of digital billboards, and how OOH can drive consumers to take action. "In Other News," we talk about YouTube TV letting folks watch four channels on one screen simultaneously and whether Netflix could soon be a destination for gamers. Tune in to the discussion with our analyst Ross Benes.

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The Daily: Leadership strategy, virtual service, and automakers pivot to CX

Audio
Sep 09, 2022

On today's episode, we discuss what to consider when developing a customer experience (CX) strategy, how to build a culture that prioritizes the customer, and the benefits of good CX leadership. "In Other News," we talk about customer service in the metaverse and how automakers are diverting ad dollars to customer and user experience. Tune in to the discussion with our analyst Patty Soltis.

The Weekly Listen: Facebook's plan to be cool, What's(Super)App, and TikTok on CTVs

Audio
Sep 08, 2022

On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.

The Daily: Amazon's NFL rights tipping point, cookie-cutter streaming platforms, and Netflix steals 2 Snap ad execs

Audio
Sep 07, 2022

On today's episode, we discuss the significance of Amazon securing the rights to NFL Thursday Night Football, how the broadcast could look different, and what other tech players might secure sports rights in the future. "In Other News," we talk about whether video streaming platforms looking too similar is a problem and what to make of two Snapchat ad execs going to Netflix. Tune in to the discussion with our analysts Andrew Lipsman and Paul Verna.

Reimagining Retail: Shopping behaviors on mobile, and the apps that will shape mcommerce

Audio
Sep 06, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss mobile shopping behaviors and the metrics to pay attention to going forward. Then for "Pop-Up Rankings," we rank the top four mobile shopping apps that will shape the future of mcommerce. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.

The Daily: Influencer marketing by platform and tier, luxury ecommerce, and out-of-pocket drug costs

Audio
Sep 02, 2022

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including influencer marketing spend by platform and tier, luxury ecommerce, and US prescription drug sales. "In Other News," we talk about Apple Pay's meteoric rise and what DoorDash's Q2 performance says about the future of the food delivery space. Tune in to the discussion with our senior forecasting analyst Iwona Drapala and director of forecasting Peter Newman.

The Weekly Listen: Sports streaming, internet rules for kids, and robots create ads

Audio
Sep 01, 2022

On today's episode, we discuss whether sports streaming is making us all lose, how much time younger and older folks spend watching TV, California passing tough internet privacy rules for kids, how much recessionary fears have taken their toll on brand loyalty, what happens when robots create ads, an unpopular opinion about the new social media app BeReal, some interesting facts about real-life dragons, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.

The Daily: Gen Xers leave social media, TikTok's arrival, Snapchat+ hits 1 million users, and Clubhouse 2.0

Audio
Aug 31, 2022

On today's episode, we discuss the social media trends to pay closest attention to for the rest of the year and beyond. "In Other News," we talk about the significance of Snapchat's membership program, Snapchat+, reaching 1 million users already and Clubhouse's latest plans on how it wants to evolve. Tune in to the discussion with our analyst Debra Aho Williamson.

Reimagining Retail: Has ecommerce permanently accelerated, and what will drive its next phases of growth

Audio
Aug 30, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss whether ecommerce actually accelerated 10 years in 10 weeks, what is happening by category, and the ceiling for the share of things Americans will buy online. Then, in our brand-new segment "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about what they think will drive ecommerce’s next phases of growth. Mild predictions are plausible outlooks. Extra-hot predictions are our pie-in-the-sky prognostications. The higher the spice level, the riskier the prediction. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.

The Daily: HBO Max and Discovery+ merge, streaming surpasses cable, and the Big Ten's media rights deal

Audio
Aug 29, 2022

On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes.

Around the World: Cryptocurrency in commerce

Audio
Aug 25, 2022

Despite significant headwinds, big names continue to join the crypto bandwagon, including most recently Mercado Libre in Latin America. Join our analyst Bill Fisher as he hosts researcher Paola Flores-Marquez and analyst Grace Broadbent to discuss the lay of the crypto land in global markets.

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