Beauty Trends & Statistics
Amazon's Health and Beauty Sales Keep Growing
Amazon might not be the first retailer that comes to mind for health, personal care and beauty products, but it's the third-fastest-growing category by our estimates. We forecast that Amazon's US sales of those products will reach $16 billion this year, a 37.9% increase over 2017.
Health and Beauty Shoppers Seek More Info In-Store
In a physical retail environment, packaging continues to influence consumers' purchasing decisions. This is not just from a design or visual standpoint, but also from a desire for more information.
The Value of Working with Microinfluencers
Laura Brinker, vice president of beauty brand partnerships at Influenster, explains why the influencer market has evolved toward microinfluencers, and why influencer marketing is here to stay.
US Amazon Forecasts
eMarketer recently published several Amazon forecasts, including retail ecommerce sales, direct vs. marketplace sales, retail ecommerce sales by product category, Amazon Prime users and households, and Amazon smart speaker users.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts