As classrooms fill up, we’re checking the trends on children’s apparel.

We expect back-to-school sales to rise just 0.7%: Inflation is having a big impact on what consumers buy and when they buy it.

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

How the pandemic changed back-to-school shopping

Back to class: US back-to-school ecommerce sales will grow more than 13% this year, even after last year’s spike, increasing their share of total back-to-school sales this season.

Amazon Prime Day promises to be different in 2020 amid the backdrop of a pandemic, major shifts in consumer spending patterns, and a later-than-usual event timing.

While JCPenney saw some solid ecommerce gains pre-pandemic, it has struggled to keep that momentum going in the months that followed. The retailer’s market share not only fell significantly—and remained down—as its advances were dwarfed by competitors who proved to be more adept at ecommerce, but the company also filed for Chapter 11 bankruptcy mid-May, along with plans to close roughly a third of its 846 stores within the next two years.

This follow-up to our Amazon Prime Day 2019 preview report analyzes the post-event results for Amazon and other retailers, and its implications for back-to-school season and beyond.

The back-to-school shopping season is shifting from late- to midsummer, driven largely by events like Amazon Prime Day. Leveraging this change, online retailer Zulily is employing a mobile-focused strategy that pushes consumers to purchase all summer long.

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.

Amazon Prime Day has emerged as a massive midsummer shopping event that drives incremental shopping at Amazon and competing retailers while serving as the unofficial lead-in to the back-to-school shopping season.

Now in its fifth year, Amazon Prime Day continues to have a significant impact on back-to-school shopping. But, according to new research from Kelton Global on behalf of RetailMeNot, big opportunities also await for retailers other than Amazon.

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

For many back-to-school shoppers, finding quality items is important, as is spending as little time as possible in the store. But nothing beats a good deal.

Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.

eMarketer expects US ecommerce sales to increase 15.4% during this year's back-to-school shopping period, while overall spending will rise 3.5%.

A longer selling period and added competition from Amazon have caused US retailers to rethink how they market the back-to-school shopping season, a new survey finds.

A recent Deloitte survey found that parents who start their back-to-school shopping in June and July spend considerably more than those who wait until closer to summer’s end.

Armed with a lengthy list of needed school supplies, US mothers are upping their omnichannel approach for the back-to-school season, according to a new survey.