Back-to-school Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Back-to-school
Amazon Prime Day 2018

Amazon Prime Day 2018

Report
Jul 02, 2018

Amazon Prime Day has emerged as a retail phenomenon that’s reverberated around the industry. This report examines why consumers are responding so strongly to this new shopping holiday, and what retail brands and marketers can do to benefit from the uptick in mid-summer shopping and lead-in to the back-to-school season.

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