Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.

Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.

Here's how people in South Korea spend their time and money online, represented in 10 charts.

Gaming on smartphones saw declines for key metrics in 2022, putting a wrinkle in a growth trend that nearly dates back to the launch of app stores. Read on for figures that highlight what’s changing, and how these changes might impact user acquisition.

Is Apple the next advertising titan? Apple committed to developing its ad business in 2022, but it faces stiff opposition from other Big Tech giants.

The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.

Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.

Apple is demanding 30% of promoted post transactions: The App Store now says promoted posts should be treated as in-app purchases in a not-so-subtle attack against Meta.

Temu bets low prices will be enough to attract shoppers: But the Pinduoduo-owned platform will have to improve the customer experience to turn initial interest into lasting gains

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.

The Epic v. Apple ruling dings both companies, and the fight isn’t over: Apple has to loosen payment restrictions while Epic has to pay a fine, but Fortnite won’t return to the App Store yet.

South Korea's new laws make changes to Apple and Google app stores near inevitable: The US and EU won't be far behind, and mandatory 15% to 30% fees could soon be a thing of the past.

Taking the witness stand, Tim “Not a Gamer” Cook showed off his evasive moves dodging questions about App Store profitability. Apple’s Epic battle may wrap up soon, but Big Tech’s antitrust wars have just begun.

App subscriptions overtake one-time purchases

Downloading apps? There’s an app for that

The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases.

The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.