Amazon’s influence over the US ecommerce market is undeniable. Prime, Amazon’s customer loyalty program, has been a major driver behind its success in the US.

In the final episode of our three-part series on the TV and digital video ecosystem, analyst Paul Verna focuses on the question of content. How much content is being created and who are the leading creators? Can the torrid pace of creation continue, or will it ease up?

For digital sales, delivery might not seem as important as a product itself, but many shoppers judge a retailer on its last-mile capabilities. Loyalty can be made or broken based on cost, speed and accuracy of shipping.

Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Nicole Perrin and Andrew Lipsman dig into Amazon's latest results and consider the commerce giant's prospects as it heads into the crucial fourth quarter.

There were no major announcements akin to the Prime membership fee increase earlier this year. But Prime is playing a prominent role in Amazon's growth, as are a few other factors.

For CPG brands, the amount of sales on Amazon is small, but growth in the category is strong. To ensure they gain market share, CPG brands need to understand how to optimize their Amazon product detail page.

Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.

Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.

Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products.

How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.

In 2015, Amazon made retail industry headlines when Cowen and Company forecast that the company would dethrone Macy's, the No. 1 clothing retailer, by 2017. Fast forward a few years, and by many measures that did come to pass. According to Morgan Stanley, Amazon had a 7.9% share of US apparel sales in 2017, compared with 4.1% for Macy's. But the top spot belonged to Walmart, with an 8.6% share. The financial firm expects that to change this year.