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Amazon prime Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon prime
The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

Audio
May 11, 2022

On today's episode, we discuss why Amazon is slowing down, its Buy with Prime initiative, and how Amazon's advertising business is getting on. "In Other News," we talk about whether Walmart+ is actually competing with Amazon Prime and what Target's strategy has been to compete with Amazon. Tune in to the discussion with our analyst Andrew Lipsman.

Buy with Prime extends Amazon’s reach to third-party retailers’ sites

Article
Apr 22, 2022

Amazon looks to blunt Shopify’s momentum: Buy with Prime extends the marketplace’s reach by letting shoppers use their Amazon Prime membership to receive fast shipping on other retailers’ websites.

The Weekly Listen: What to expect from Super Bowl LVI, the price of Prime, and revisiting the mall experience

Audio
Feb 11, 2022

On today's episode, we discuss what to expect from this year's Super Bowl, the price of Amazon Prime going up, which one of Peloton's potential suitors makes the most sense, how to get people back to the mall, a New York Times subscriber milestone, an unpopular opinion about company earnings, looking up at the galaxies, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Peter Vahle and Blake Droesch.

Amazon increases the cost of Prime membership, testing customer loyalty

Article
Feb 03, 2022

Amazon is boosting its Prime membership fee: As subscriber growth slows and ecommerce costs rise, the retail behemoth banks on loyalty and a wide array of services to keep users from canceling.

The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics'

The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics'

Audio
Jan 28, 2022

On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.

Insider Intelligence’s Western Europe Trends to Watch in 2022

Insider Intelligence’s Western Europe Trends to Watch in 2022

Report
Dec 15, 2021

Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.

Amazon is rolling out the holiday shopping season 'earlier than ever'

Article
Oct 05, 2021

Amazon announces “Black Friday-worthy” deals are starting earlier than ever: Following Prime Day 2020's success as a preamble to the holiday season, Amazon is rolling out discounts early—and competitors are following suit.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

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Amazon Delivers Healthcare

Amazon Delivers Healthcare

Report
Jul 20, 2021

Amazon is maneuvering to become a dominant player in direct-to-consumer healthcare services, beginning with its online pharmacy and telehealth services for its employees. It may acquire more healthcare delivery outlets, such as primary care and urgent care clinics. Entrenched industry players are watching carefully.

Amazon Pharmacy is primed and ready

Amazon Pharmacy is primed and ready

Article
Jul 20, 2021

The launch of Amazon Pharmacy in November 2020, along with a new Prime Rx benefit, simply adds another category for Prime members to try and may create even more shopper loyalty.

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Audio
Jun 15, 2021

On today's episode, we discuss how many Americans have adopted telehealth, how people are using it, and what's both driving it forward and holding it back. We then talk about the popularity of buy now, pay later services, why some retailers are now starting to expand their brick and mortar presence, and what adding prescription discounts might do for Amazon and Walmart's membership programs. Tune in to the discussion with eMarketer principal analyst Lisa Phillips and director of forecasting at Insider Intelligence Cindy Liu.

How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft

How fashion brands are navigating the pandemic, Walmart+ vs. Amazon Prime, and package theft

Audio
May 13, 2021

On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.

Western Europe Retail Trends 2021

Western Europe Retail Trends 2021

Report
Jan 14, 2021

Retail ecommerce sales in Western Europe rose by 26.3% in 2020, to €481.54 billion ($539.18 billion). The pandemic is fueling other shifts in the retail landscape, too, such as a greater focus on buying local.

Where do US consumers begin their product searches?

Where do US consumers begin their product searches?

Article
Nov 29, 2020

A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase.

Walmart Is US Amazon Prime Members’ Site of Choice for Products Unavailable on Amazon

Walmart Is US Amazon Prime Members’ Site of Choice for Products Unavailable on Amazon

Article
Nov 11, 2020

Walmart has reported a significant uptick in digital sales over the past six months, and it has likely won business from Amazon as the pandemic affected logistics.

Amazon Prime Day 2020 Kicks Off an Early Holiday Season

Amazon Prime Day 2020 Kicks Off an Early Holiday Season

Article
Oct 12, 2020

Amazon Prime Day 2020 will be unlike any other since its debut five years ago. Amid the backdrop of a pandemic and recessionary headwinds, this year’s event promises significant changes that will shake up the entire retail landscape heading into the holidays.

How a Confusing Back-to-School Shopping Season Will Influence Spending

How a Confusing Back-to-School Shopping Season Will Influence Spending

Audio
Sep 08, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how a staggered back-to-school shopping season is changing consumer spending and advertising. They then talk about why Walmart has teamed up with Microsoft to bid for TikTok, and what Walmart's membership program launch means for Amazon Prime.

Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

Audio
Jul 27, 2020

eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.

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