Alphabet Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Alphabet

Meta’s next bet on robotics: Innovation or overreach?

Article
Feb 18, 2025

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Article
Feb 05, 2025

Alphabet's cloud revenues disappoint, and capacity remains strained. Could hefty AI spending outpace its profits and potential cost savings?

Google posts $96.5 billion in Q4 revenue, but ad growth is only half of Meta’s

Article
Feb 05, 2025

Google’s Q4 revenue fell short of estimates for the first time in two years: Strong growth in AI and cloud services highlights its shift beyond ads.

Worldwide Ad Spending Forecast 2025

Worldwide Ad Spending Forecast 2025

Report
Jan 28, 2025

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

Big Tech’s high-stakes alliance with Trump 2.0: Risks, rewards, and regulatory shifts

Article
Jan 21, 2025

Oracle surged 6% amid AI collaboration news. Apple, SpaceX, and Microsoft align with government priorities, leveraging investments for strategic gains.

YouTube creators sign AI licensing contracts to cash in on unused footage

Article
Jan 17, 2025

AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

Article
Jan 16, 2025

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

Big Tech’s Trump pivot: Donations, deals, and the future of tech deregulation

Article
Dec 13, 2024

In a bid for influence, tech leaders risk backlash as they align with Trump, aiming to steer antitrust cases and secure growth opportunities

Western Europe Trends to Watch in 2025

Western Europe Trends to Watch in 2025

Report
Dec 11, 2024

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Nvidia reports another quarter of record revenue but faces Blackwell supply constraints

Article
Nov 21, 2024

With revenues soaring 94% to $35.1 billion, it dominates AI hardware, but Big Tech’s in-house chip ambitions could challenge its position.

Top Trends to Watch in 2025

Top Trends to Watch in 2025

Report
Nov 14, 2024

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

AI tools add to YouTube’s revenue gains but raise creator concerns

Article
Nov 04, 2024

New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.

Google ad growth bolsters Alphabet’s Q3, despite regulatory challenges

Article
Oct 30, 2024

Alphabet’s Q3 beats expectations: Google’s ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.

Meta hit with €91 million fine for storing user passwords unencrypted

Meta hit with €91 million fine for storing user passwords unencrypted

Article
Sep 27, 2024

The latest fine reflects both Meta’s data mishandling and the EU’s heightened regulatory crackdown on Big Tech.

AI investments continue, data centers grow despite overall VC funding decline

AI investments continue, data centers grow despite overall VC funding decline

Article
Sep 12, 2024

Microsoft, Oracle, and others are expanding data centers to meet AI demand, despite concerns over delayed profits.

7 Charts That Define Digital Markets in 2024 and Beyond

7 Charts That Define Digital Markets in 2024 and Beyond

Report
Sep 11, 2024

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Google is self-preferencing in ad marketplaces, CMA says in provisional findings

Article
Sep 06, 2024

The CMA’s provisional ruling adds to mounting US and EU investigations that could reshape Google’s ad business.

Worldwide Digital Ad Spending Forecast H2 2024 Update

Worldwide Digital Ad Spending Forecast H2 2024 Update

Report
May 29, 2024

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

US Ad Spending 2024

US Ad Spending 2024

Report
May 09, 2024

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or