Google’s ChatGPT conundrum: Generative AI is becoming a headache for the tech giant that wants to take the ethical high road while also staying competitive in a fast-moving market.

Thousands of Googlers get pink slips: As scavenging continues to rise among other industries, terminated workers shouldn’t be jobless for long. Meanwhile, Google is laser-focused on a revenue-driven AI strategy.

Chatbots are AGI stepping stones: DeepMind might release a ChatGPT competitor called Sparrow sometime in 2023. Chatbots are part of a much bolder vision to alter society with artificial general intelligence.

Alphabet wants to lead the climate battle: Google is leveraging its moonshots lab to tackle climate change at the expense of other research as revenue shortcomings call for new strategies.

Microsoft’s cavalier generative AI could be Bing’s big chance: Wielding the technology reflects Microsoft’s risk appetite as it eyes a rare shot at search dominance.

Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech’s most multifaceted behemoth rethinks its strategies.

Will tech have learned its lesson during economic recovery? A mild recession in 2023 could give rise to tech’s recovery during the second half of the year. Expect industry caution.

Ads go live on Netflix and Disney+, YouTube ad revenues decline, and streaming services get creative about financing content production.

Will Google unveil a ChatGPT rival in 2023? After ChatGPT’s debut, all eyes are on Google. The tech giant’s leaders are aware of AI’s risks, and startups should be too.

Is ChatGPT coming for Alphabet’s bottom line? OpenAI’s publicly available AI chatbot is fascinating internet users, prompting warnings about Google’s future revenue. But there are barriers to the disruption taking effect.

Veterans Affairs wants to be ‘best place’ for laid-off tech workers: Tech layoffs increased in November, but other sectors have a window of opportunity to scoop them up.

Things aren’t all that bad for Big Tech: Sustaining pandemic-era revenues was likely never realistic. But major tech companies are still raking in enormous profits, despite Wall Street investors’ outcry.

The Great Tech Recession: Tech’s losses accrue with Twitter chaos and Big Tech bleeding money and workers. The industry is losing its connection with the consumers and talent who built it.

Big Tech’s real estate addiction cured by downturn: Companies are reversing their office expansion plans to cut costs. Long-term, the move makes more financial sense than layoffs given the rise of remote work.

Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.

Alphabet earnings disappoint, except in the cloud: Google Cloud surpassed Q3 expectations as Alphabet’s topline revenue dashes investor hopes. Expect more pressure on employees, which could harm workplace culture.

Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.

Money no longer fun at Google: Sundar Pichai faces off with employees over budget cuts. As a recession looms and tech’s fun money evaporates, there are other ways to keep employees happy.

Learning is the new retention perk: A survey shows that learning opportunities incentivize younger workers to stay at their jobs. It shows how Big Tech could close the skills deficit.

Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.